Our email inbox is the center of life on the internet. No matter how hard we try, we often end up checking our emails…
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Marketing
Optimizing Marketing Budgets To Give Higher ROI And Ensure Faster Growth
Digital marketing is at the forefront in the B2B spectrum, despite the fact that print, collaterals and events still carry a lot of weight…
Marketing Automation
What Is B2B Marketing Automation And How Is It Done
As defined by HubSpot, marketing automation refers to the software that helps achieve the goal of automating marketing actions. Today, almost all marketing departments…
Marketing Automation
What Is B2C Marketing Automation At Scale?
Marketing automation for B2B brands expanded quickly in the 2000s but it never really made an impact in the B2C spectrum until now. The…
Artificial Intelligence
What Is Behavioural Marketing Automation?
This is the age of “interactive marketing” – a concept which identifies all brands as highly communicative with their respective customer bases and potential…
All About Big Data
How To Expand Your Marketing Tactics With Predictive Analytics
The digital world is ever expansive and constantly evolving. Therefore, to plan solid marketing strategies and yield favourable results for businesses, it is necessary…