In an age and time where personalization is paramount to acquire and retain customers, both B2C and B2B industries have started to leverage the…
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Push Notifications
Measure The Success Rate Of Your Web Push Notifications Using These 9 Metrics
Push notifications have become an inseparable part of the marketing strategy for both B2B and B2C businesses. Known to improve customer engagement and retention…
Mobile Marketing
5 Ways To Overcome The App Discovery Challenge
A report by Statista reveals there are 2 million apps in the Apple App Store and 2.1 million apps in Google Play Store as of January 2019 and…
E-commerce
Should eCommerce Businesses Have A Progressive Web App? Absolutely!
We definitely love traditional mobile apps. They load offline, deliver triggered notifications when we shop and look & feel great. Mobile apps are wonderful…
Conversion Rate Optimization
Creative Ways To Use Browser Push Notifications To Get More Conversions
According to Smart Insights, desktop usage still accounts for 42% of the total internet time, with desktop computer or laptop being the most popular device…
E-commerce
Do Product Recommendations Really Work For eCommerce Businesses?
Yes, absolutely! Customers in this age and time love the personal touch. They’d love it if your online store is able to give them…