With email continuing to be one of the most successful channels for marketing, there is a lot to say and do when it comes…
digital marketing
All About Big Data
Why And How To Get Started With Content Personalization
The age of targeting the consumer market with generalised sales pitches is long gone. With businesses focusing on personalizing their experience with them in…
Digital Marketing
An Easy Guide To Personalized Digital Marketing
It doesn’t matter whether you operate in a B2B environment or are the creator of a B2C set up, your digital marketing solutions should…
All About Big Data
How Is Artificial Intelligence Helping Digital Marketers
You might have not observed this but Artificial Intelligence has already become a huge part of our lives. iPhone’s Siri, Window’s Cortana, Google’s Google…
Email Marketing
Moving From Single Channel To Omni Channel Marketing
What is the biggest demand of customers today? A seamless buying experience. If you have noticed – the term “omni-channel” has been popping up…
Marketing
Is The Future Of Mobile Push Notifications Actually Bleak?
“Push notifications?” “Oh, no! Not those! Never.” The response laced with repulsion is how push notifications are commonly received in this digital age. The…