Digital marketing is at the forefront in the B2B spectrum, despite the fact that print, collaterals and events still carry a lot of weight…
digital marketing
App - Personalised automation apps
Importance Of Mobile App Personalization And 5 Ways To Implement It
Personalization has become a must-have for every marketing strategy to be successful. With the generation of today that knows what they want, how they…
Email Marketing
Why Marketing Automation For B2C Brands Is Still Stuck In 2006
Marketing automation is proven to increase the leads generated over time and the eventual conversions from the nurturing program. This in turn, increases the…
All About Big Data
How To Expand Your Marketing Tactics With Predictive Analytics
The digital world is ever expansive and constantly evolving. Therefore, to plan solid marketing strategies and yield favourable results for businesses, it is necessary…
All About Big Data
How To Enhance The Customer Experience With Machine Learning
When you visit websites like Amazon, Flipkart and Snapdeal, you’re no longer subjected to endless promotions. Everything you see on the home page –…
Content Marketing
Why You Need Data For Effective Digital Storytelling
We have time and again emphasised on how important data is to marketing today. In a generation that only responds to context and personalized…