It’s a fact we live in a data-driven world. Marketers make use of customer intelligence to steer their brand campaigns and communication strategies in…
email marketing
Email Marketing
How To Effectively Measure The Success Of An Email Marketing Campaign
With email continuing to be one of the most successful channels for marketing, there is a lot to say and do when it comes…
Content Marketing
How Has Email Marketing Evolved In The Last 5 Years
Did you know that more than 74 trillion emails are sent on an yearly basis? Looking at the magnitude of communication, email marketing is…