If we had to put it together in one sentence, we’d say: Yes, and you need to get started with it today. In one…
data marketing
E-commerce
How Should eCommerce Businesses Use Predictive Analytics After The Holiday Season
The holiday season is in full swing. Online shoppers seem to be in a jolly good mood to splurge during the merriest last weeks…
All About Big Data
How To Enhance The Customer Experience With Machine Learning
When you visit websites like Amazon, Flipkart and Snapdeal, you’re no longer subjected to endless promotions. Everything you see on the home page –…
Content Marketing
Why You Need Data For Effective Digital Storytelling
We have time and again emphasised on how important data is to marketing today. In a generation that only responds to context and personalized…
All About Big Data
How Can Non-eCommerce Brands Leverage Data Marketing?
When it comes to data marketing, most businesses are under the impression that it’s only meant for eCommerce and the likes. Of course, those…
All About Big Data
Everything You Need To Understand About Data Management Platforms Before Using Them
It’s a fact we live in a data-driven world. Marketers make use of customer intelligence to steer their brand campaigns and communication strategies in…
