The holiday season is in full swing. Online shoppers seem to be in a jolly good mood to splurge during the merriest last weeks…
customer engagement
Marketing Automation
What Is B2C Marketing Automation At Scale?
Marketing automation for B2B brands expanded quickly in the 2000s but it never really made an impact in the B2C spectrum until now. The…
Artificial Intelligence
What Is Behavioural Marketing Automation?
This is the age of “interactive marketing” – a concept which identifies all brands as highly communicative with their respective customer bases and potential…
Marketing
How To Create Repeat Customers For Mobile Marketing Success
When you are running a business and working on your marketing campaign, mobile marketing is an essential tool to add to your efforts. While acquiring…
All About Big Data
Why Predictive Modelling Is Important For Modern Day Digital Marketers
There are a number of digital platforms coming into being and there is no stopping this growth of the digital space. But as businesses…