As you know browser push notifications are now available on all major desktop browsers – Google Chrome, Safari and Firefox Mozilla. This gives the…
customer behaviour
E-commerce
How Should eCommerce Businesses Use Predictive Analytics After The Holiday Season
The holiday season is in full swing. Online shoppers seem to be in a jolly good mood to splurge during the merriest last weeks…
Email Marketing
Want To Get More Conversions? Try Trigger-Based Email Marketing.
According to Campaign Monitor, email is expected to reach 90.9% of those who are online by 2019. There’s no doubt that email marketing is…
Marketing Automation
What Is B2C Marketing Automation At Scale?
Marketing automation for B2B brands expanded quickly in the 2000s but it never really made an impact in the B2C spectrum until now. The…
Artificial Intelligence
What Is Behavioural Marketing Automation?
This is the age of “interactive marketing” – a concept which identifies all brands as highly communicative with their respective customer bases and potential…
All About Big Data
Why Predictive Modelling Is Important For Modern Day Digital Marketers
There are a number of digital platforms coming into being and there is no stopping this growth of the digital space. But as businesses…