Holiday Season Marketing – How To Use Browser Push Notifications To Get More Sales

As you know browser push notifications are now available on all major desktop browsers – Google Chrome, Safari and Firefox Mozilla. This gives the e-retailers an opportunity to reach out  to maximum prospects and maintain relations with their loyal customers even when they are not actively browsing through the website.

According to Smart Insights, desktop usage still accounts for 42% of the total internet time. This shows that your target audience is more likely to interact with your eCommerce brand from the desktop than via mobile phones.

Therefore, browser push notifications is a marketing medium that must not be skipped.

How does this push strategy exactly help?

Browser push notifications are delivered to the target audience at any point, assuming they have to receive them from your eCommerce website. Whether or not the tab is open, website is closed or browser is shut – the person will receive a notification!

This marketing feature allows the e-retailers to not only stay in the purview of their audience but also stay engaged with their loyal customers. Given how busy the holiday season is for any eCommerce store, the goal is to try to capture every potential lead’s attention and convert him or her.

It is during the holiday season that people do most of their shopping and as an e-retailer it is your opportunity to help them make the right purchase, at the right time by using browser push notifications. Have a read:

1. Refresh their memory of you

In the eCommerce industry, the competition is higher than ever – which means you have to do everything in your power to increase your visibility across platforms. One of the ways to do is by sending notifications about your holiday sale or a newly curated line of existing products and fresh arrivals. The key is to let them know by making a big announcement with tact.

2. Notify on the basis of customer behaviour

This is the era of personalization. It’s necessary for e-retailers to predict and deliver targeted promotional messages to drive sales. Thanks to tools such as Wigzo, tracking customer behavior across different digital channels and understanding what they’re interacting with is a no-brainer and hence, it is easier to create notifications that encourage action.

For instance, a person visits the website and checks out X product A number of times. Obviously, the consideration level is high. The notification will be based on that inclination. In addition to this, Wigzo also enables auto-segmentation of the customers based solely on the device and behavioral analysis.

3. Communicate the prices subtly

Let the customers know not just the products you are selling but the prices too! Notify them of the price of the product they previously viewed or put in the cart but abandoned. Prices matter a lot to customers, so make sure you let them know of the best deals and offers.

By using Wigzo personalized notifications, e-retailers will have a brighter chance of converting the customers who abandoned their cart or re-engage with those who have to view the products but haven’t shopped anything from your website.

Be smart while writing the message copy. Try to give them a chance to go back to the cart and finish the checkout process or make them return to the store and close a sale. You will see a 29% better engagement with intelligent and personalized notifications.

4. Remind them of their abandoned shopping carts

If they visit your website, it means they are clearly interested in the products you have up for sale. Start by asking them if they even want to be notified of similar deals or offers when they are browsing through your website.

As mentioned before, browser push notifications by Wigzo allow marketers to create personalized re-targeting campaigns to bring back their customers to complete the purchase. These notifications could be used to create a sense of urgency when the product is out of stock, or you are running a new ‘buy 1, get 1 free’ offer, etc.

This can encourage them to come back and make the purchase at the earliest.

5. Maintain a decent frequency

We understand how important it is for you to ensure maximum conversion rates. But don’t panic or become greedy and start pushing out notifications without many time gaps. Maintain a modest frequency of messages because your aim is not to irritate your customers. It is to draw their attention to your brand and its numerous offerings.

Therefore, just like emails, you have to make sure you don’t overdo your gameplan with numerous push notifications. The best way to increase the engagement rate is to make the notifications trigger or action based.

6. A/B test the segmented browser push

No matter how much time persists, try to A/B test the frequency of different segments to understand what your audience responds to or is okay with. With Wigzo, you can not only experiment to your heart’s content but also base your next move on that performance.

Atyab Mohammad

Atyab Mohammad

Atyab is the Chief Product Officer at Wigzo. A Professional from IIT Delhi, India. He has worked for creating products for companies like Canon. You might find him singing loudly during late hours in his office, which he calls an "Idea Generation Catalyst".

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