6 Key Email Marketing Automation Every E-commerce Business Need

Email Marketing Automation

For most e-commerce companies implementing email automation, the average conversion rate is 77%. It’s significant potential for all e-commerce businesses like yours to increase revenue and build customer loyalty.

Every e-commerce company aspires to improve online sales. Effective communication is one of the most significant elements in reaching that ultimate objective.

There’s no denying that in-store interaction is effective; nevertheless, maintaining touch with your consumers even when they’re not shopping at your location helps to increase intangible values to your business growth. Right now, email marketing automation is the most incredible way to do this.

If you are looking to 4x your sales, use these six email marketing automation examples as a starting point – to keep your customers engaged and brand loyal for a long time to come.

1. Automated Welcome Series Emails


Because it has become such a standard feature of the e-commerce purchase experience, consumers expect welcome emails in their inboxes when they subscribe to a new list or make their first purchase from a given website.

The welcome email, the first contact between you and a new or prospective customer, may make or break your connection with this targeted customer.

It is usually suggested that you send out a welcome email, including a thank-you note, every time a new customer registers or makes their first purchase with your business. Send it after at least 30 minutes to make it appear more like it was sent from you – the brand agent rather than being generated by a machine.

Here are some ideas for incorporating additional elements into your welcome email to make it more appealing to new subscribers:

  1. Offer a discount code, store credit, or free delivery as a welcome reward.
  2. Make a personal connection and be pleasant and friendly, but don’t take it too seriously.
  3. To encourage consumers to purchase with you, add a call-to-action button “SHOP NOW” that redirects to your store.

2. Automate Abandoned Cart Recovery Emails


Have you ever gone to a website intending to purchase items, only to click away because you were unsure if you should convert or get sidetracked?

Adding something to our carts might now imply that we are entertaining the idea of buying, and a little nudge may be all it takes to get someone to checkout through the payment gateway.

This is when the abandoned cart emails come into play, reminding your clients of items they have left behind and encouraging them to return and finish their purchases.

Consider these points to make your abandoned cart emails more effective:

  1. “Did you forget anything?” or “Still considering it?” are nice questions to ask your customers in the abandoned cart recovery emails.
  2. Offer your customers an incentive to complete the purchase – e.g. a 10% OFF Coupon.
  3. Please provide links to the cart that they have left
  4. Create a sense of time urgency in the email – e.g. “30 min until the sale is over”
  5. Make the call-to-action button stand out to encourage customers to complete the checkout process

3. Automated Re-Engagement Emails

The majority of e-commerce companies have lists of their customers deemed “disengaged.” These people haven’t purchased from you, visited your site, or even opened your emails in many months.

However, don’t give up hope just yet – these are still people who are already familiar with your brand, making them a “warmer” audience than strangers. All you have to do now is use re-engagement cues to bring them back onto your site and prompt them to buy.

Automated re-engagement prompt emails frequently include a too-good-to-pass-up offer in the subject or main title, whether a free item, a discount, or an opportunity to win something. You want to make the incentive stand out.

Subscribers might also feel neglected if you send them constant reminder emails, so you may opt for a more relationship-focused technique by emphasizing words like “We Miss You!” to notify them that they haven’t engaged with you in a while.

4. Automated Post-Purchase Emails


Following up is a tried-and-true sales approach that lets consumers know you appreciate their business and demonstrate that you care about their happiness, even if you’ve already received their money.

This is an effective method of showing your gratitude for their visits while also assuring their happiness. It helps you discover whether consumers are pleased with their purchases, the services they receive (customer care, delivery methods, and shipping costs), and pricing and encourage future purchases and increased sales.

It’s also an excellent occasion for consumers to tell their friends about their experiences with your items, especially if they’re still enthusiastic about receiving them.

Use the post-purchase email automation to drive customer loyalty and more referral conversion!

5. Automated Educational & Awareness Emails

The value of instructional material is two-fold: It increases the likelihood that your consumers appreciate and value what you have to say while also being one more way for you to demonstrate your interest in them – a signature of authority brands.

Knowledge is power, and content like this that centres around your company may assist your consumers in getting the most out of their purchases. Product usage suggestions, maintenance standards, or even less actionable information such as the backstory behind their invention or production can all make an excellent first impression.

Many consumers utilize this way of communication, whereas you may use it to reach out to those who have employed your products before and are still using them.

6. Automated Upsell Emails


Upselling is a fantastic method to increase sales and encourage future purchases. Upselling may help your businesses by increasing cart value, resulting in higher profit margins and better customer satisfaction ratings.

Upselling techniques allow you to entice customers to buy more specialized goods due to their previous purchases. As a result, you’re expanding while boosting order value per customer.

You can’t always predict how your customers will react, so sending them personalized offers is a fantastic way to get their attention. Sending out omnichannel offers based on real-time customer data or even anticipating their reactions and making adjustments beforehand keeps you one step ahead of the competition.

If you want to upsell via automatic email campaigns, you can:

  • Include some items that go well with previous purchases, and promote the product bundle as a “package.”
  • Only a few items will be shown on the showcase. Don’t provide so many that it’s overwhelming.
  • Examine the pricing of your products to ensure that they are in the appropriate range. If a client has purchased only $25 items from you, it’s less likely that they will buy a $300.

Automated emails may be a welcome relief from the strain of constantly monitoring your inbox. When used with segmented email lists, Triggered emails can guarantee that your leads and customers receive the most targeted communications at the ideal time to get positive results.

Take email automation to the next level with Wigzo. Wigzo’s potent customer data engine and AI segmentation help e-commerce brands maximize ROI on every digital channel.

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Also Read : Order Confirmation Emails – Best Practices and Examples

Parth Kapoor

Parth Kapoor

Parth is a computer science graduate from the University of Delhi. He is a Manager - Customer Success at Wigzo and having over 4 years of experience in the e-commerce and SaaS industry. In his spare time, you will find him reading about the latest tech and playing games.

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