The Evolution Of Social Media Marketing

Aren’t you amazed to see how much social media has changed over the last few years? In fact, it is now impossible to imagine day-to-day activities without social media. From sharing personal posts to executing extensive campaigns – it means different things to different people.

Today, the buck doesn’t stop at selling a product or offering a service to the customer. A successful customer experience is one where the marketers are not only able to create a need for a specific product or service but also sell it seamlessly and through personalized efforts.


And what’s better than social media for this? Has it not helped 90% marketers in building a solid customer base and a better brand experience? Of course, it has! But the gratification hasn’t been instant. Technology has taken its own sweet time to push social media where it is currently.

Adding to this thought, let us take a look at where social media marketing has picked up pace:

1. Facebook rules the roost

A study by Social Media Examiner revealed that 90% marketers consistently use this social platform to promote their respective brands. And 98% professionals use Facebook as their primary platform. Owing to the fluidity of the platform, it is possible for all kinds of brands to communicate and spread awareness effectively on Facebook.


2. LinkedIn is finally popular!

It is finally the most utilized platform for B2B marketers. 33% of them have picked LinkedIn as their first choice. As of now, the platform has over 200 million users and has definitely provided a strong platform for connecting businesses.


3. Content is the real “king”

No matter what happens, people will continue to care about the tone of the content they come across on all digital platforms. Selling a good product or providing a terrific service is just not enough anymore. If you have a brand story attached to it and have communicated it in a unique way – that is what will create a lasting impression on the masses.


With the rise of Big Data, marketers now have access to lots of information regarding customer preferences, interests and spending habits. Tweaking the content on the basis of this has never been easier, has it?

4. In-the-moment updates finally prevail

Snapchat, Facebook (Live videos) and Twitter are doing a great job with keeping users updated on the latest news – through both written and visual content. And even though written text has been around from the start, visuals picked up pace only 1-2 years ago. This year, in particular, is dedicated to in-the-moment content in the form of “live videos”.

5. Get ready for virtual reality

Facebook has already started experimenting with Facebook 360 with 360 orb camera capturing things in real time. All it takes is a video architect to stitch them together so that the target audience is exposed to new experiences visually!

Social media channels are evolving to become the center of our consumption and entertainment and the more flexible or fluid the mode of content is, the better it is.


According to Brian Solis, a principal analyst at the Altimeter Group, the future is dedicated to “immersive technologies” and will be based on three rules:

  • Doing the same things better
  • Doing new things in new ways
  • Doing new things in news ways that make the old ways obsolete

6. Social media ROI can’t be ignored anymore

As a marketer, you don’t have the option to ignore measuring ROI anymore. In this time and age, you have to! From tracking campaigns and reporting findings to reviewing reports and resetting goals – measuring the ROI of social media campaigns is necessary to ensure the growth of the brand in the right direction.

A few years ago, most marketers had not even heard of the term “ROI” – but now, it is an important part of all social media marketing plans (both paid and unpaid).

Wigzo – Your guide to impeccable social media marketing

Social media thrives on personalization. And if you can’t customize customer experience, then all marketing efforts will be wasted and your brand will give in to the massive competition. However, with Wigzo, you can be assured of turning your data into predictive insights and deciding on the best engagement channel for your marketing action.


  • Wigzo tracks user behaviour and understand your content and build global profiles.
  • It analyzes data to the granular level and builds a complex graph for each cross device-activity.
  • It processes the information to send them the right message at the right time and on the right device with personalized notifications.
  • It categorizes dormant users and users that will stick to your product.

Over to you

So yes – the past few years have witnessed the tremendous rise of social media, pervading the online consciousness of internet users across the globe. And today, its influence has undoubtedly reached beyond commercial and business spectra. The value of social media marketing has finally risen and how!

Atyab Mohammad

Atyab Mohammad

Atyab is the Chief Product Officer at Wigzo. A Professional from IIT Delhi, India. He has worked for creating products for companies like Canon. You might find him singing loudly during late hours in his office, which he calls an "Idea Generation Catalyst".

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