It is a fact that B2B and B2C businesses function rather differently. The tools used, strategies made and techniques implemented within the two spectra…
content marketing
All About Big Data
How Can Non-eCommerce Brands Leverage Data Marketing?
When it comes to data marketing, most businesses are under the impression that it’s only meant for eCommerce and the likes. Of course, those…
Digital Marketing
How To Increase Your Social Media Presence In 10 Smart Steps
Social media marketing or management might seem like an easy thing to do. But the truth is, there is a lot that goes behind…
Personalization
How Can Personalization Help Make Your Brand Relevant
A very close friend, who often made business trips to Sri Lanka, preferred to stay in this particular luxury hotel, because he loved their…
All About Big Data
Why And How To Get Started With Content Personalization
The age of targeting the consumer market with generalised sales pitches is long gone. With businesses focusing on personalizing their experience with them in…
All About Big Data
Evolution of consumer behavior on Digital Data Basis
Customer behaviour is changing rapidly. For instance, a majority of music consumption today is through streaming devices, MP3 files and satellite radio. Gone are…