How are you planning to make your business effective with an ideal investment in the modern age?
Well! SMS Marketing is one of the most economical and immediate channels available for this; Over 95% of all texts are read within 3 minutes of delivery, you can be assured that your time-critical messages will be viewed almost instantly.
A significant 45% of SMS marketing campaigns generate a successful ROI, reaching over 50% when combined with other marketing channels such as email.
SMS marketing automation strategy?
Marketers have limited time to respond to messages that customers send. However, it would be a poor practice, resulting in a downturn in customer retention. For this, SMS marketing automation can be extremely valuable as it involves setting up a channel for customer service which requires the nominal input of the company. It automatically responds to the customer based on the keywords analyzed in the message.
SMS marketing automation strategy, automate workflows, and send follow-ups to your customers, notify about sales, you can also schedule campaigns automatically.
As a business, the most crucial part is to find which SMS marketing tool is the best for a high conversion rate as there are numerous apps available in the market, and marketers are unfamiliar with the kind of SMS tools to avail to automate their SMS marketing needs.
If you want to overall strategize your business growth and customer conversion, here are the top 10 SMS marketing tools to consider.
SMS Marketing Automation Tools
Wigzo offers an omnichannel marketing automation experience to all eCommerce brands. Wigzo is a unique SAAS based tool that helps eCommerce businesses grow by using proven expertise in automation, personalization, analytics, and advertisements.
Wigzo is an SMS marketing tool that supports users to create personalized messaging experiences across all customer touchpoints from a single, integrated platform. It seamlessly captures the phone number of your customers. Wigzo reaches customers with personalized messages using it’s powerful automation workflows and boosts your sales.
Wigzo has also launched an Instagram story to SMS opt-in feature for eCommerce brands to convert their Instagram followers into SMS subscribers.
Wigzo works on Shopify, BigCommerce, Magento, Woocommerce, and others eCommerce platforms.
Key features of Wigzo :
- Instagram story opt-in
- Automated SMS marketing workflows
- Double-tap opt-in
- Personalized SMS to customers
- Advanced Segmented SMS marketing campaigns
- Customer support available 24/7
SMSBump helps you build your entire SMS marketing strategy by catering to your SMS message to globally reach the customers. If you are not looking for an omnichannel approach and only SMS messaging is on your priority then SMSbump will be a good option for you. It schedules your SMS campaigns and makes changes, and keeps track of unsubscribed clients.
SMSBump works great with Shopify Plus, Shopify, Bigcommerce, Woocommerce, and other eCommerce platforms.
Key features of SMS Bump :
- SMS segmentation
- Custom flows
- SMS and MMs
- A/B Testing
- Smart Automation platform
Omnisend is also an omnichannel marketing platform with multiple channels onboard and robust segmentation features. It will help your brand to grow more by converting your visitors and retaining your customers.
Omnisend will help you increase your list of SMS subscribers with a wide variety of signup forms. It permits you to merge all the channels such as email, push, SMS, and send your messages to the audience through their preferred channel. Omnisend is cost-effective in nature, you can boost your overall SMS marketing campaign engagement with low-cost investment.
Omnisend works with many eCommerce platforms such as Shopify, Bigcommerce, Magento, WooCommerce, and others.
Key features of Omnisend :
- Omnichannel marketing automation or workflows
- Signup forms and landing pages to capture phone numbers
- Segmented SMS campaigns and bulk SMS blasts
- Advanced segmentation
- SMS Personalization
- 24/7 Support
Sometimes communicating with your customers on different platforms can be time-taking, and difficult to manage which leads to missed opportunities. With Klaviyo, you can manage all your interaction with customers on a single platform—email, SMS, app, and web push notifications— they have you all covered.
Klaviyo will offer a 1:1 relationship with your customer. It is easy and quick and ensures automated SMS are only sent to customers who opted-in for the subscription. It also helps manage compliance so you can focus on building the best customer experience.
The overall approach of Klaviyo comes with no monthly membership fee and is all billed on a ‘Pay as you go‘ model. This means, you are bound to pay for a certain amount of texts each month and you can stop the service whenever you wish to.
Klaviyo works on multiple marketing platforms such as Shopify, Shopify Plus, WooCommerce, Commerce cloud, Bigcommerce, Magento.
Key features of Klaviyo:
- One-click integration
- ROI Based reporting
- Advanced messaging
- Powerful Segmentation
- Website Tracking
- AB Testing
- Signup forms and Popups
Tatango is well-established, has powerful functionality and it is primarily used by corporate companies. Tatango is an outstanding SMS marketing tool to build campaigns for the customers and engage them with promotional text messages or product alerts through the shortcodes.
Tatango mainly covers SMS, RCS, MMS marketing campaigns, comprehensive reporting, segmentation, and other classy features such as voting,text-to-win, etc. Though it is user- friendly but still customer support responds to the query and assists if you need them. With extensive profiles of mobile subscribers, it provides significant insights into each SMS subscriber.
Key features of Tatango:
- SMS, MMS, RCS messaging
- Messaging Automation
- Voting or Polls
- Administrative controls
- Messaging analytics
- Advanced reporting
Mozeo is one of the most well-known SMS marketing tools available for the contemporary audience in the market today compared to any other tool. It sends important alerts or reminder messages to the audience making sure they reach on time and customers read it on time. Mozeo shares updates about appointments, offers, closings, weather, and others. Mozeo is an easy platform for both beginners and experts to use.
Mozeo allows subscribers to buy credits to send SMSes. Though you have to promise to purchase a specific volume of messages in order to get them at a lower price. SMS marketing with this tool begins with 3 cents per message and moreover the ability to broadcast messages, subscribers also have the ability to filter mobile keywords for automation and create landing pages.
Mozeo targets only US and Canada regions alone and does not have coverage globally like the other tools.
Key features of Mozeo :
- Manage contacts
- Full robust reporting
- Always-on access
- Mobile keywords
EngageBay is designed for a small business like startups, it offers an all-in-one SMS marketing automation tool to customers which is a robust feature that helps companies in higher customer conversion. The SMS text marketing option in Engage Bay permits to personalize messages for better engagement with the audience, including SMS functionality in your marketing automation workflows, segmenting and tracking your subscriber lists, customer buying behavior-based automation, and accurate tracking and optimizing of your SMS campaigns.
Engagebay enables sales & support software with free CRM that is developed to be an inexpensive alternative to expensive platforms like Hubspot. It provides real-time support with free live chat to convert visitors into satisfied and overjoyed customers.
Key features of Engagebay:
- Marketing automation
- Web analytics
- Service automation
- 360* customer view
- Live chat
- Appointment scheduling
WebEngage is a full-stack SMS automation tool and customer data platform for consumer businesses. With WebEngage, you can retain your customer more efficiently and business revenue will be more.
WebEngage facilitates cross-channel user engagement via several channels like In-App Message, Push Notification, Email, Text Message, and others. It is a cloud-based marketing automation platform designed for B2C businesses.
WebEngage is helping big organizations such as Flipkart, Avaya to many startups in engaging, retaining, and growing their business.
Key features of WebEngage:
- Track live user activity stats
- Revenue Analytics
- 360* Customer view
- Pre-built templates
Slicktext has a user-friendly touchpoint and assists all the significant text message marketing needs such as Voting, polling, and drip campaigns. It also has other features such as keyword management, personalization, which is favorable for users.
You can create an unlimited number of contacts and customer groups of the audience. With SlickText, Messages that are inbound are free and outbound messages vary depending on plan price. The SMS service is free for the first 50 texts in a month.
Slicktext mass texting service only shares the highest quality messaging to the audience to ensure a good reputation of the users. It also offers auto-replies to the audience and sends mass text messages.
Key features of Slicktext:
- Drip Campaigns
- Opt-in links
- Custom subscriber fields
- Segment contacts
Text Magic is an all-in-one bulk SMS service for all businesses to provide excellent services to the customers. It offers significant text message marketing needs such as notifications, reminders, alerts, SMS marketing campaigns to increase your brand awareness and uplift sales.
You can also sign up for a free trial of text magic in three simple ways, you have to create an account, buy SMS credit, and start sending and receiving texts.
With its across the globe reach, Text Magic is used by both small businesses, startups as well as established companies with millions of customers globally.
Key features of Text Magic:
- SMS gateway API
- 2-way SMS chat
- Single sign-on
- Career lookup and number validation
- List building and subscribe forms
SimpleTexting is the easiest SMS marketing tool to reach and send messages to a large number of audiences. It is a user- friendly platform trusted by many companies to provide customer service, text messaging to large groups at once, create automated drip campaigns, and more. Marketers like you can easily manage and access your campaigns on-the-go with the Simpletexting app.
With SimpleTexting, you can scale up and launch sheer-volume SMS marketing campaigns with a dedicated shortcode for the users.
It also has many innovative features to attract a large audience such as text-to-win, polling, voting.
Key features of SimpleTexting:
- Multiple User Access
- SMS and MMS marketing
- Keywords and shortcodes
- 2-Way messaging
Voyage is an automated text messaging platform that allows eCommerce brands to build a large SMS subscriber list and efficiently enhance customer engagement. Till now Voyage has helped clients achieve 16x+ ROA and 10x higher revenue per message than emails.
VoyageText designs creative product features & allow custom integrations to enable brands to trigger automated campaigns & customer updates.
VoyageText seamlessly connects with existing platforms and eCommerce marketing tools such as Shopify, Bigcommerce, Woocomerce, JustUno, Segment.
Key features of VoyageText:
- SMS personalization
- Automated Messaging
- Enhance customer engagement
Over the years, companies around the globe have become too competitive that they want to be market champions and stay distinguished from the pile. All these aforementioned SMS marketing tools have a great and positive impact in eCommerce and can be used to excel marketing strategies as none of them would disappoint you.
Though the decision should be finalized after deciding goals, budget, priorities, targeted audience, and insight of the product with a demo session, thereby opting for the most suitable tool for your brand.
If you are looking for a tool only for basic SMS marketing, select any of these SMS tools, but if your company is already at a stable stage and looking for more advanced marketing means, then consider Wigzo to boost your online presence with it’s newly launched Instagram story opt-in feature.