As the holiday season approaches, retailers are struggling to adjust to changes brought on by the pandemic. Black Friday and Cyber Monday, the two busiest shopping days of the year, will be unlike any we’ve seen before.
If you’re an e-commerce retailer, you may be busier than ever–according to Google, more than 75% of Americans will be shopping online this holiday season. While many Americans browse on their laptops or home computers, a growing number of consumers are using their smartphones to make purchases.
Thanks to the growth of e-commerce since the start of the pandemic, you may have more competition than ever before. So, how can you stand out from your online competitors? The key is creating a seamless and personable shopping experience.
Here are a few things you can do to build your brand this holiday shopping season.
Leverage SMS to Push More Sales
While the traditional method for connecting to online subscribers is through email, SMS is a relatively new method with a much higher open rate at a whopping 99%.
Wigzo’s platform features an SMS opt-in function that allows users to seamlessly subscribe to your brand’s text messages. From there, you can pre-schedule text messages to be sent out based on your audience’s actions.
Including discounts and shortcodes in your SMS messages is a great way to entice potential customers to interact with your campaign messages. Consumers are ten times more likely to redeem an SMS coupon than one sent by email or featured online.
Automate Wherever Possible
Running a business is a taxing affair, especially during the busiest consumer period of the year. To make time for your customers’ needs, you may want to automate certain aspects of your marketing strategy. Wigzo offers several automation features that will save you time and money.
The flow builder allows you to control when emails, texts, or browser notifications are sent to specific users in your audience. This way, you can be assured that the messages are sent to users with the highest buying potential at the right time.
‘Nudge’ More Website Visitors to Checkout
It’s all too common for users to visit a site, add a few items to their cart, and then stop at that. Sometimes, all these indecisive consumers need is a little nudge to complete their purchase.
Wigzo offers a feature called “Nudge,” which drives users to checkout with personalized onsite messaging and offers. The feature will remind users of items they’ve abandoned and encourage them to head back to their cart and check out. Like other features, it is automated and customizable to each user.
Nudge has helped companies increase sales by more than 300%.
Recover Lost Sales with ‘Cart Recovery’
Your customers will be bombarded with numerous products, offers, and deals on Black Friday and Cyber Monday. Indeed, too much information overload will keep them from acting upon every ‘great deal,’ the chances are that they’ll drop many purchases on different online stores.
However, you can still ask your customers to recover their lost carts and go through with the purchase if they drop it in the first place. For instance, Wigzo’s WhatsApp cart recovery and SMS cart recovery feature allows digital retailers to recover up to 66% of the lost sales by pushing automated abandoned cart recovery nudges.
With a custom cart recovery automation workflow, you can decide when the user receives a ‘recover cart’ message over SMS or WhatsApp. Once the user clicks the link, they are taken to the checkout page with all their original added products in the basket.
Implementing automated e-commerce cart recovery can prove to be a major chunk of revenue for your company on Black Friday and Cyber Monday!
Implement Push Notifications Already
Many e-commerce brands haven’t still realized the power of push notifications. Push notifications are a great way to engage your website or app visitors without them having to share personal details. This is the reason why more than 60% of your visitors give consent to opt-in push notifications, and as high as 84% respond to them eagerly.
Push is a highly effective method to grow your shopper’s base fast and perfect for all retargeting efforts. Quick, contextual and simple engagement is what your customers crave – and a well-defined push strategy can work wonders for your customer engagement and experience.
You can create and automate custom push campaigns with Wigzo to increase your revenue by up to 25% – and even more during the upcoming greatest sales days.
If you follow these steps and take advantage of Wigzo’s automated channels, you’ll have plenty of time to focus on what matters most: ensuring your customers receive the best online shopping experience possible.
Make this Black Friday and Cyber Monday a highlight of your sales calendar with the tips mentioned above. Stay tuned for weekly content on e-commerce marketing success with Wigzo!
