Shiprocket Acquires 75% of Wigzo’s Stakes

Shiprocket Acquires 75% of Wigzo's Stakes

We are glad to announce that Shiprocket, a leading shipping aggregator, has acquired our majority of stakes.

Shiprocket is India’s largest eCommerce shipping and enablement platform for SMBs. The technology powers shipping and fulfillment for SMEs, D2C retailers, and social commerce sellers in India. With 17+ courier partners on board, the brand enables pan-India and international shipping deliveries. Its shipping solutions are available across 29,000+ pin codes within India and 220 countries worldwide. 

Shiprocket, India’s premier technology-enabled logistics and fulfillment platform, has acquired 75% of our equity. Shiprocket will be able to extend its product stack for online merchants who use its platform and provide a more tailored end-to-end customer experience due to the strategic partnership.

With this recent deal, Shiprocket intends to achieve new heights in the e-commerce technology area and aid D2C firms in growing their technology stack to enhance marketing conversion.

Shiprocket and Wigzo will work in tandem to provide a superior customer experience by addressing important pain points for eCommerce merchants. While Wigzo Tech provides knowledge about customer loyalty and purchase behavior to boost conversion, Shiprocket specializes in using delivery behavior data and allowing end-to-end logistics and fulfillment efficiency. This unique but comprehensive combination provides a personalized end-to-end purchase experience for every D2C business.

Our CEO & Co-founder, Umair Mohammed, stated, We are pleased to be associated with Shiprocket, which has time and again proven its role as an eCommerce enabler. As we went through the process of evaluating what our association could mean, we were certain that this would be an immensely beneficial partnership. We are looking forward to working closely with them to build innovative, futuristic solutions that will kickstart the next phase of growth for the industry.

Commenting on the acquisition, Saahil Goel, Co-Founder, and CEO of Shiprocket said, India’s D2C space is currently showcasing massive growth. Today, the country has over 10,000 D2C brands, with the sector projected to touch USD 100 billion by 2025. For D2C brands, leveraging data can play a pivotal role in having an edge above their contemporaries. Suffice to say, and modern consumers are drawn to brands that take a carefully tailored approach to their buying experience. This is where Wigzo is proving a game-changer in assisting D2C brands.He further added, “With its underlying CDP rails and other applications such as business intelligence, consumer behavior, data analytics, and automated assistance, Wigzo packs a cutting-edge platform enabling every D2C brand to create tailored and personalized experiences for their target customers. It also helps brands analyze data in real-time through big data and AI or ML algorithms in just a few clicks. It is with immense pleasure that I welcome the Wigzo team to join us in creating a superior customer experience for every D2C brand.”

Shiprocket last year roped in USD 185 million in Series E round led by Zomato, Temasek, a Singapore-based wealth fund, and Lightrock India. It is also backed by other marquee investors such as Bertelsmann India Investments, Tribe Capital, March Capital, Infoedge Ventures, and PayPal Ventures.

We would like to express our gratitude to our founders, Umair Mohammed, Himanshu Kaushik, and Mohammed Atyab, who have worked tirelessly to propel Wigzo forward. Today, we support the development of over 400 e-commerce companies and direct-to-consumer businesses. Some of our clients include Leaf Studios, Power Gummies, Swatantra Clothing, Stitch Clothing, and House of RareAdditionally, offline firms such as Morphy Richards, Forest Essentials, Ethos Watches, and Basics Life use Wigzo’s marketing automation and business intelligence platform.

We both are committed to working hard to make eCommerce retailers’ lives easier by alleviating common issues and providing a superior customer experience.



We are a state-of-art Customer Data Platform (CDP) that drives more than 400+ direct-to-consumer and e-commerce firms. Our tremendous success and excellent user feedback may be ascribed to the platform's unrivaled capabilities for assisting e-commerce firms in growing. The sophisticated marketing platform powered by artificial intelligence has showcased India's e-commerce technology capabilities to global firms.

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