Global mobile e-commerce is projected to touch $3.56 trillion by the end of 2021, and it will account for 72.9% of all e-commerce businesses within the same year.
These are huge numbers in every aspect. If you want your e-commerce business to have a competitive advantage, then mobile marketing is the way to go. With over 3.5 billion people using smartphones in 2020, it’s no surprise that more and more customers are browsing online to check out and buy their favorite products. In fact, on average, users will spend 2 hours and 53 minutes each day on their phone – which is often longer than they’ll spend doing anything else!
The crux here is: Mobile marketing is critical for every e-commerce brand.
To help brands make most mobile users and help maximize conversion, we’ve listed some effective strategies for them.
Here are 5 Mobile Marketing strategies for e-commerce brands to implement this year.
1. Think Responsive Web Design
A fast-loading desktop website with engaging UX and navigation will impact many of your users – but not a majority of them because a majority of them are on mobile. Intuitively, your website must carry a responsive design to fit any device and screen-size without compromising performance.
If your e-commerce site’s desktop version is not suitable for different smart devices, you will only lose users. However, a responsive website design will help you engage all your mobile users without having to develop a costly app (in most cases). So, get your development team onboard this strategy and give your customers an immaculate mobile experience.
2. Optimize for Local Business Presence
Hyper-local e-commerce is already picking up in many parts of the world. That means, although the businesses can now ship to any corner of the world, they still garner more profits from the local sales. This primarily has two key reasons;
- People like to support quality local brands
- Retailers have better margins due to reduced shipping cost
Now, optimizing your e-commerce brand for local presence begins with search and mobile optimization. Since 42% of all the brand-related engagements start with a Google search on mobile, it makes sense to cover this base pretty well. You can start optimizing your business with ‘Google My Business’ of GMB as it is known in the marketers’ community. Local SEO can help you a lot too.
Moreover, advanced and highly effective mobile marketing strategies like Geofencing can yield astonishing results for your e-tail growth. You can even read our detailed blog on Geofencing and how to leverage it to get started!
3. Think Mobile Marketing, Think SMS
Not all of your mobile users will be online at all times. That does not mean that you have to wait until they are back online to re-engage them. Here is where SMS makes the lives of e-commerce marketers a tad bit easier.
The simple text-based structure of SMS communication might seem aesthetically old-fashioned; its engagement is fantastic! Text messages have a soaring opening-rate of more than 95%. Out of this, 90% of the messages are opened within the first 3 minutes. Moreover, texting a much more familiar method of communication by the audience.
The two great aspects of text marketing are that it is made for mobile and has a broad reach with the trust factor. It would help if you simply had an audience list, a campaign plan, and an execution timeline to reach your customers without worrying about their online presence.
You can refer to our detailed guide blog on Text Marketing for retailers and get inspired to create an awesome mobile marketing strategy.
4. Leverage Display Remarketing Campaigns
The best way to keep your customers engaged is through retargeting. One of the most traditional and powerful ways to build brand awareness or reengage a customer could be through display advertisements, but specific for mobile advertising, there are plenty of opportunities that make sure you get the results out from all your efforts!
For instance, Google’s Display Marketing network offers ad opportunities on mobile sites that fit in with your target demographic. By keeping usability for smaller screens in mind throughout the design and creative process, you can ensure that your ads are optimized for smaller screens. This includes concise copy, clear imagery, and CTA “buttons” that are easy to click on a smartphone screen.
5. Voice Search for E-commerce
“Okay, Google! Show me women’s black party dresses” – for a niche apparel brand, this sort of search is highly valuable. Thanks to the likes of Siri, Alexa, and other AI-based voice assistants, more than 50% of all searches are voice searches on Google as of 2020.
The sheer convenience of picking up the smartphone and saying a few words is like talking to a person and getting the desired answers – all for less effort and better output. Your e-commerce brand should definitely piggyback on this growing trend. Voice-based shopping is expected to generate a killer $40 billion revenue by 2022 for major niches. The best time to optimize your online presence for it will be now.
Sharpen your mobile marketing game
Effective marketing is all about empathizing with your customer – and contemporary customer is holding the smartphone. Your audience is armed with tons of research power, information, and options. If you are willing to dominate their mobile phones, they’ll likely stick to you for a long time.
Your turn to implement the next killer mobile marketing strategy for your brand!
Happy selling 🙂