As the e-commerce market continues to trend upward, competition is intensifying and consumers have more options within the same segment. Furthermore, with consumers having shorter attention spans, marketers are pivoting from traditional growth strategies to innovative, new methods in order to improve customer engagement.
Tracking consumer behavior and finding ways to attract visitors, convert them into loyal customers, and provide them with habit-stacking user experiences is essential. One approach to achieving this is by introducing gamification in e-commerce. In fact, 87% of online retailers plan to use this strategy in the next five years. Currently, 70% of the top 2000 companies are already doing so!
What is Gamification in eCommerce Anyway?
Gamification is a really cool practice that you might have heard of before. Basically, it means adding game-like features to commercial apps to make them more fun and engaging for users. One way to do this is by creating a gaming section within an eCommerce app. This means users can play their favorite games, earn rewards, and even get discounts on their purchases. It’s a win-win!
Customers can earn loyalty points or rewards with every purchase, which they can redeem during their next checkout. This system encourages customers to continue doing business with the company, ultimately fostering loyalty towards the brand.
Gamification is projected to be a $95.5 billion industry by 2030 and is on track to transform the e-commerce market by providing businesses with an ideal way to leverage consumers’ screen time to support their growth strategies.
Benefits of Gamification in eCommerce
Gamification in eCommerce can offer numerous benefits. Below is a list for you to inspire your e-commerce gamification design.
Drives Enhanced Customer Engagement
Gamification enhances customer engagement by keeping customers invested in the fun element. The acquisitiveness of winning a reward adds to the overall experience and encourages repeat business.
Gamification in eCommerce also provides businesses with a way to differentiate themselves from competitors. By incorporating unique and innovative game-like elements, businesses can create a more memorable and enjoyable shopping experience for their customers.
Grow Subscribers List
Gamification is a fantastic way to engage with Gen Z and young millennials, who make up the majority of online users. In fact, 60% of consumers are more likely to buy from a brand if they enjoyed playing a game with it. By incorporating fun game-like elements, businesses can create a more memorable and enjoyable shopping experience for their customers. Rewards earned from the games can be utilized for availing discounts on the next purchase or gift to loved ones.
This cultivates the loyalty of current customers and motivates them to take part in the referral program, earning rewards, points, and discounts. In the end, gaming enthusiasts become valuable customers for the business.
Retain More High-Value Customers
Customer retention is an effective strategy that can turn occasional shoppers into loyal customers by building addiction and loyalty to the brand. By keeping users engaged and encouraging them to return to the app, customer retention can increase profits by 25% to 95% with just a 5% uptrend.
Gamification mechanics like loyalty programs, referrals, and badges offer incentives for users to return, earn points, and redeem them at checkout. By providing these rewards, businesses can build addiction and loyalty to their brand, ultimately increasing customer retention and profits.
Successful Gamification in Real-World Apps
Now that we understand what gamification in eCommerce is and its benefits let’s take a look at some real-world examples of successful gamification in apps.
Duolingo’s Lesson Streak
Duolingo’s streak-based learning structure is a winning strategy. Users earn Lingots for achieving benchmarks and are reminded to maintain their streak. This tactic increased customer engagement and retention, with streaks of just 7 days making learners 3.6 times more likely to complete their course. Duolingo has over 25 million monthly active users and is valued at $700 million without charging subscription or learning fees.
CRED’s Jackpot and Quizzes
CRED is an Indian credit card payment platform that has implemented gamification in its app. It offers a variety of games that users can play to earn rewards and discounts on their credit card bills. One of the most popular games is the “CRED Jackpot,” which gives users a chance to win big prizes. Another game is the “CRED Quiz,” which rewards users for answering trivia questions correctly. The platform has been successful in attracting and retaining high-value customers through its gamification strategy. Other companies can learn from CRED’s success and consider implementing similar strategies in their own apps.
Nykaa’s Points and Badges
Nykaa, a popular cosmetic retail brand, has successfully used gamification to retain customers. Their app offers a reward program that encourages users to make purchases and come back. Customers are rewarded points for every purchase, which they can later redeem. Users can also earn badges and become part of the PRIVE membership program by collecting a specific number of points. This membership provides discounts, special offers, birthday coupons, and other exclusive benefits, which enhances user satisfaction and incentivizes them to make more purchases.
Your Turn to Play!
Gamification is a powerful tool that can help businesses engage with customers, grow their subscriber list, and retain high-value customers. By incorporating fun game-like elements into an eCommerce app, businesses can create a more memorable and enjoyable shopping experience for their customers. Furthermore, gamification can differentiate businesses from their competitors and ultimately foster loyalty towards the brand.
Wigzo Can Help You
At Wigzo, we understand the importance of gamification in eCommerce and offer marketing automation solutions that can help businesses implement gamification strategies effectively. Our platform can help businesses track customer behavior, personalize user experiences, and design effective funnels to drive customer engagement and retention.
If you’re interested in implementing e-commerce marketing automation in your eCommerce store, try Wigzo today and see the difference it can make for your business!