We are days away from entering the second phase of the year 2017. Competition among eCommerce businesses is fiercer than ever. Meeting customer preferences with the right messaging and product, and at the right time, is a challenge that every online store must undertake.
The eCommerce industry still implements many marketing tactics such as newsletters, social media and content writing to drive customer engagement and boost sales – which is important. But the push notification strategy is a hot favorite among marketers as of June 2017.
Push is the ultimate marketing lever for the marketers to pull in order to make their customers’ shopping experience on their website more personalized, accessible and helpful, and eCommerce stores are tapping its potential to the fullest.
As you know, Wigzo’s expertise lies in creating personalized, segmented and trigger-based notifications for businesses – irrespective of size and industry. Its push notification solutions have helped businesses convert 33% of their customers who had earlier abandoned their shopping carts.
Using segmentation and behavioural notifications, it has also helped businesses achieve a customer retention rate of +26%. We have proof!
Mentioned below is a list of top B2B and B2C eCommerce businesses that have benefited from the power of push notifications:
1) Awok
This is a leading eCommerce store in the UAE. The biggest challenge for AWOK was to improve on-site conversions and engagement rates, and it reduced the metric rates in a span of just three weeks with Wigzo’s help! These were the three pain points:
A. High browser abandonment rate
There were a large number of users who would visit Awok, browse a product and leave without adding anything to the cart. Wigzo identified such users and the products they had previously showed interest in to send a highly personalized notification. Awok achieved a CTR of 13% in just one month using Wigzo’s push strategy.
B. High cart abandonment rate
In eCommerce, there are always consumers who would browse a product, add it to the cart but never complete the purchase process. Awok had the same issue. But with personalized notifications, it recoverd up to 19% of their abandoned carts. It’s just about grabbing back the attention of “almost-customers”.
C. Messaging to consumers
Consumers hate generic messaging, and keeping that valid point in mind, Awok created one-to-one push campaigns for its customers and push subscribers to promote deals on the products they had previously shown interest in. They achieved an average CTR of 8.08%.
2) Golden Scent
This is another eCommerce store in Saudi and Dubai selling a variety of perfumes and fragrances for consumers to choose from. Poor on-site conversion and low customer retention rate were the two biggest bottlenecks for Golden Scent. When Wigzo stepped in, the eCommerce store achieved a 99% increase (whoa!) in sales from push and exit intent.
A. Lack of non-intrusive on-site re-targeting tactic
An eCommerce store, on an average, experiences 69% of cart abandonment. Lack of personalization and customer engagement is the reason why it becomes difficult to overcome this number. Golden Scent implemented Wigzo’s push notifications to create a channel that enabled its website visitors to avail popular deals and discounts based on specific demographics, previous purchases or browsing history.
B. High website bounce rate
A lost visitor is a lost customer. Reducing the website bounce rate is perhaps the biggest task to be undertaken by any eCommerce store. But with the technology of exit intent, this problem can be averted. Wigzo tracks the movements of the consumers right from the time they land on the store, and till they leave the website.
The technology then predicts the exit intent of these visitors and enables Golden Scent to re-target them on-site with a personalized campaign right before they leave – using a pop-up message.
Also read: Case study of Golden Scent
Nicole Reyhle, founder of Retail Minded Magazine, is of the opinion that push notifications are of great value and should be considered by every business, brand and marketer to keep the consumers engaged.
3) Mr. Button
This is a one-stop-shop for men’s wardrobe essentials in India. Since this is a relatively new brand in the market, Mr. Button’s biggest challenge is to stay in the purview of their target market, and with Wigzo’s push solutions, they are able to achieve that.
1. Unstable customer retention rate
Mr. Button heavily implements web push notifications and with Wigzo, they are able to keep track of online visitors. The marketing automation tool creates smart segments on the basis of the interaction of the consumer with their website.
These smart segments are created to fulfill a particular need or preference of each consumer. With Wigzo, Mr. Button executes personalized push notification campaigns that boost customer engagement with the intention of driving more sales.
Also read: The Fastest Growing Customer Engagement Channel For Businesses Today – Web Push Notifications
