10 E-commerce Holiday Marketing Strategies to Implement Right Now!

E-commerce Holiday Marketing Strategies

Customers are increasingly opting to purchase items over the internet rather than in person. They choose to shop for gifts and other necessities from online merchants, no matter what the occasion or importance is.

From the standpoint of both sellers and marketers, standing out from the competition is extremely important. So, in this blog, we’ll show you some of the holiday marketing ideas that can help your business boost sales throughout the holiday shopping season.

1. Do a Performance Analysis

It’s fine if your prior year’s sales number isn’t spectacular. Every company goes through ups and downs. However, it’s crucial to learn from the past and start developing new strategies.

Calculate the sales and income figures that you had hoped for, as well as the proportion that was achieved. You’ll discover something on which to concentrate over the holidays.

However, after you’ve finished analyzing and reporting, the most crucial things to remember are your employee’s concerns. Your brand is strongly linked to your clientele because of your employees. Determine what talents and training are required to improve the productivity of your workers.

Make sure your employees know how to handle customers on different platforms, such as chat support, social media, and phone calls. If you take the time to teach your staff, you will be able to attract more and more consumers to your store.

2. Make Your Website Unique With a Personalized Appearance


Create eye-catching and soothing landing pages this holiday season. The landing pages are the first thing that will catch your attention when someone lands on your website.

After you’ve completed your design, concentrate on your content as well. The more unique material you have, the greater your chances of obtaining organic conversions.

Even if you have a large user base, you can hyper-personalize your otherwise impersonal marketing efforts with well-timed, relevant, and contextual messages for each individual.

Before 45 days of holiday seasonal sales, start writing content if you want more visitors to your site. It will assist you in obtaining 50% online search engine traffic engagement. Create custom content, i.e., the user should feel as though your material is only for her and no one else.

3. Use Personalized Gifting to Build Customer Loyalty


Customers love to be rewarded for being faithful. Customers will keep coming back if you reward them for being regular. Customer loyalty is the most important stage in any company’s effort to connect with and interact with its consumers on a personal level – making them feel valued by you. Rewarding clients with points, extra discounts, gift cards, and coupons help them return and shop again at your store. 

Customers love earning points and redeeming them for rewards from their favorite brands, which has resulted in a significant increase in revenue. 

4. Forever is The Word For Email Marketing!


Email marketing continues to dominate the marketing sector throughout the holiday season. An email is a useful instrument, regardless of what you’re advertising, for generating a large number of targeted sales.

People are more persistent towards promotional communications such as offers and discounts during the holiday hour sales, according to marketing research. Don’t be afraid to share your branded material and ideas throughout the sales period.

For e-commerce website owners, email campaigns are also helpful since they have a great chance to target back cart sales that have been lost or abandoned.

5. Design Your Resources with Patience and Planning

We all know how effective content can be in attracting and engaging visitors when done correctly. And the fact of the matter is that various types of content attract different portions of the audience.

Make sure your holiday marketing campaign is as successful as possible by diversifying your content. Build up your photo and video resources, and devise a plan for how you’ll utilize them to expand your portfolio and show off the aesthetics of your company.

If you’re a product vendor, you might want to schedule a photoshoot campaign on Pinterest to create images and storyboards for your narrative. Alternatively, you may produce videos about your items, clients, and their experiences and upload them to video sites like YouTube or other social media platforms such as IGTV.

6. Create Marketing Strategy for Social Media Platforms Along With Ad Blueprints


The Holidays are a time for savings and attractive discounts on streets and social media, as well as growing internet business ideas.

As a result, preparing your social calendar and ad structure before the start of the holiday season will not only help you stay focused and efficient in achieving your sales objective. It will also allow you to connect with your influencers and coworkers, ensuring that all departments working on the holiday sales campaigns work at the same speed.  

Seasonal and holiday sales are excellent times to prepare for new product introduction campaigns. It’s simple to spread the word about your product’s surprise debut among your current consumers and influencers who will be releasing new products soon.

7. Create Your Hashtags


Using hashtags has been confirmed by digital marketers to improve their reach on social media platforms. The use of relevant hashtags helps you stay top of mind. As a result, while developing your social marketing strategy, don’t forget to include unique hashtags as well as popular trending ones.   

Given the recent example, India’s Prime Minister Narendra Modi began a campaign to encourage local enterprise among his countrymen and used the slogan “Vocal For Local.” Soon, all local merchants started utilizing this phrase as hashtags to advertise their items and contribute to the cause of the campaign. The hashtag #VocalForLocal soon became popular on Instagram and Twitter, increasing citizen awareness and expansion of the domestic market.

8. Target Potential Audience and Make Them Aware About Your Brand

Customers should be made aware of your goods, discounts, contests, etc. The most common methods to connect with consumers are through email marketing and social media channels.

You may use email marketing to reach out to new and existing consumers about your products or services. It’s simple to create a list of “At-Risk” customers or people you wish to provide incentives for through email.

Another crucial aspect of making the audience aware is promoting your ideas. Promotional activities aim to reach the public with information, and they are also meant to pique their interest.

You can build urgency in the client’s mind about future offers through social media and other digital outlets. Adding videos to your Facebook profile will result in additional organic traffic. Make use of Instagram and Pinterest to post stunning and memorable infographics.

Check to see if the advertisements you’re using on social media sites are relevant to your clients’ behavior or interest.

9. Boost Your Customer Retention Strategy

The Customer Retention Program aids in increasing your Customer Lifetime Value. Offers, loyalty programs, challenges, games, and so on may all be included.

Organizing activities and games will improve your participation rate. You may give the winners unique rewards such as a fantastic present for her or him. Traditional strategies to attract consumers include Lucky Draws, Spin The Wheel, and so on.

In addition, you may link your loyalty program with your contest and games. Customers truly want trust and loyalty reward points and discounts in the end.

According to statistics, consumers check for discounts and coupons before making a purchase online. They may also go to your competition if they don’t discover a relevant coupon or deal.

It’s like a cherry on the top of the cake if you offer gift suggestions to your clients in your offers. Coupons can also be used to promote product and service brand awareness.

You may get a lot more sales by using coupons and discounts to directly increase your revenue. There’s no industry left that doesn’t use coupon marketing to promote their deals and sales, as you’ll discover.

10. Use Abandoned Cart Items to Improve Recommendations


Customers abandon their carts for a variety of reasons. This might be due to their desire to compare prices and buy, or it could be because they discovered a cheaper offer than yours. However, one of the most common reasons cited by customers is when they do not discover the item of their choice within the specified period.

You might believe that if they couldn’t discover what they were looking for, then why would they add a certain item to the basket?

But you’ll never know what your consumers were thinking at the time. While developing your holiday marketing campaign, you have a fantastic opportunity to bring back any abandoned carts and regain missing sales by recommending the best goods to your customers.

You may learn more about your client’s consumer behavior and shopping habits by examining his purchasing pattern and behavior. Analyzing goods in an abandoned cart can also assist you in recommending better items to your consumers.


In this post, we’ve gone through ways to support your holiday marketing campaign. This will assist e-commerce businesses in increasing their year-end purchases. You can boost the chance of winning new clients by employing the methods discussed above. Read and analyze the tactics outlined above to choose which marketing tool is best for your business.

If you wish to create a fantastic marketing strategy for your store this holiday season, start your free trial with Wigzo today!

Zaujan Baig

Zaujan Baig

Experienced digital marketer, currently working as an SEO specialist at Wigzo Technologies. In his free time, you can find him drawing cartoons.

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