Wigzo Introduces Magic Link – A two-step seamless opt-in to grow your SMS subscribers


In the age of competition, are you looking for a robust feature to increase your SMS subscriber list to drive sales?

If yes, then you are in the right place.

Wigzo has recently launched a new secret weapon for all the ingenious marketers to excel in their targeted market – Magic link.

As nicely said by Meghan Keaney Anderson, “Don’t push people where you want to be, meet them where they are”. This is the most significant statement in modern marketing strategy.

With 500+ million Instagram users, Instagram stories in 2020 have become the most preferred platform for the audience to view real-time sale updates of brands.

Unlike Facebook, around 68% of users regularly engage with brands on Instagram. To leverage this in your marketing, Instagram Stories is the best platform to promote your SMS marketing channel and convert your organic Instagram story viewer into your loyal SMS opt-in customers.

Magic Link, an industry-first tool of building SMS conversion using Instagram has incorporated the aforementioned statement of Anderson. It efficiently converts your organic Instagram story viewer into SMS subscribers that can be reached out frequently for promotional messages and offers.

It’s an innovative way for eCommerce, Retail, Education, and other digital sectors to leverage SMS conversations using Instagram Stories.  

With this effective integration in your Instagram stories, you can instantly convert around 20% of your viewers into loyal SMS subscribers by incentivizing them.

For example, If 4000 followers are viewing your Instagram story, then you get around 800 SMS opt-in seamlessly.


How does it work?

Creating an Instagram story with our magic link is simple!

Instagram has a valuable feature to include a link in Instagram stories that brings users directly to the intended page after the swipe up. This web link is similar to our Magic Link.

Now after this, It is a two-step Seamless Opt-in method for a higher customer conversion rate. 

  1. Instagram story viewers are nudged to click the Magic Link that automatically redirects them to their mobile messaging app (SMS).
  2. After this, they can simply press the “send” option and the pre-populated text opt-in will be received by the marketer.

Once the user will opt-in for an SMS subscription, then you can share all your sale alerts, notifications, discounts, and offers hassle-free.

Final Thoughts 

As the Instagram followers are growing each day and becoming a huge engagement powerhouse, your Instagram stories along with our Magic Link can complement your business growth and customer conversion rate as users are willing to engage with brands more on Instagram than on other platforms.

If you want to be a leading digital marketer, try our Magic Link in your Instagram stories today and you will be amazed by the outcome.

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Rashi Kundra

Rashi Kundra

Rashi is a literature graduate from Delhi University. She is a content writer at Wigzo. In her spare time, you will find her meditating while grooving on EDM beats.

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