Your email subject lines can make or break an email campaign. It is the first hook to grab a customer’s attention – and it better be optimised. Your email opening gambit is often well planned.
Though, ever thought about the perfect ending for your email?
The itsy-bitsy sign-off at the end often gets ignored or unnoticed. It, however, does not mean that email sign-off does not play a role in getting you conversions. Well, you can never know for sure unless you’ve optimised the email sign-off and closely monitor the results.
We’ve compiled this blog for you to enhance your responses vis-a-vis email sign-offs.
As inconsequential a sign-off might seem to you, it can leave a lasting impression on your existing and potential customers. An impressive sign-off will leave your customers raring to reply. And there’s a high chance you will never hear from them if you get it wrong.
Over-egging the formality with a long-time customer will do you no favors. Nor will closing a formal email with a xoxo like Gossip Girl.
Because when it comes to email sign-offs, one size never fits all.
But don’t worry, we’ve got you covered.
Here’s a rundown of some of the best email sign-offs that can get you sky-high response rates. Give it a read.
Yours sincerely has been in use for a long time. This makes it an easy and safe sign-off, which would never backfire for you. However, if you’re going to use this sign-off, you might want to make sure that you have addressed the recipient by their name.
“With gratitude” can work wonders for you. You can always choose to write “thank you in advance” but it pressurises the recipient to work according to your expectations to quite an extent. On the contrary, “With Gratitude” does what it says- it expresses gratitude without creating the impression of you wanting something in return.
If you’re writing to someone superior to you, “Respectfully or Respectfully yours” is the best way to sign off an email. This is perfectly formal, however, you might need to think twice if you’re willing to use it in slightly different situations. You cannot use this to address someone who is at the same position as you.
If you’re sending an email to someone for the first time, you could use “cordially” to sign off your email. “Cordially” is both polite, pleasant, and yet a very formal way to sign off an email. This also reflects your professionalism.
Very often when you’re trying to be formal, you might sound too stiff and lack the politeness that is a must in any kind of conversation. “Much appreciated” is an appropriate sign-off that is formal enough but also, it is not stiff and helps you come across as a pleasant and polite person.
Traditional Business Email
If you’re sending an email to a business partner or a company you’re in business with, you might want to sign off your email in a way that does not sound too formal, is polite, and follows the right tone of the conversation. It is both short and sweet and also conveys your message of wishing the best for the recipient.
It is one of the best ways to end an email that you’re probably sending to a colleague or a candidate for a job vacancy in your firm, you could always choose to use “Regards”. While ‘Regards’ doesn’t have the wow factor in it, you can’t go wrong with this one. However, you may come across as cold in certain contexts, so bear that in mind.
If you feel “regards” is just too dull to end your email with, you can try “kind regards”. It’s the perfect blend of professional and friendly and doesn’t set any expectations.
Signing off your email with “Best” is possibly the safest way to end a semi-casual business communication. However, those who feel “Best” is a bit too casual and does not do justice to the tone of the email, can pair it with “ Regards” and sign off their email with “Best Regards”.
What better than to express your gratitude for someone in the simplest words. “Thank you” is an e-mail sign-off that can never go wrong. Gratitude is always an expression that never results otherwise. It not only expresses your enthusiasm for a task but also reflects your sincerity.
Sign-offs To Continue A Conversation:
‘I look forward to your input on this’
If you’ve sent an email to a superior of yours or a colleague or even a company that you’re collaborating with on a project, you’d want them to reply as soon as possible with their valuable feedback. In order to express the same, you can always end your email with “I look forward to your input on this”.
‘Let me know if you want to chat about this over coffee’
If you’re sending an email to an individual to offer them a deal and wish for them to reply positively, you can turn to the sign-off ” Let me know if you want to chat about this over coffee”. This expresses your willingness to work with them and serves as a slight push for them to at least discuss the project with you.
‘Looking forward to hearing from you’
Very often when you’re expecting a reply from a colleague or a customer, you might get confused about how to end your email. Well, unless you wish to break the monotony and come up with something new, you could always use “Looking forward to hearing from you”. This has been in use for a long time and is one of the safest ways to sign off.
‘Let me know how things go’
You might not always want to push the recipient into replying to your email, especially if it’s a potential client. You’d want them to take their time, analyze your offer, and then reply to you after they’ve made an informed decision. The right sign-off, in this case, would be “Let me know how things go”. This can also come in handy if you don’t want to meet them in person.
The coolest way to sign off an email, which is both on a light note and also makes the recipient smile when they read it, is to compliment them about how great they’ve been and how much you appreciate the experience you’ve had with them. “Stay awesome” just hits the right notes.
Action items for you
Whether it’s a welcome email or a weekly blog digest, the right closing will help you connect better with your reader and encourage them to make an action, whether it’s checking out your latest offers, reading your new blog post, or signing up for your webinar.
Hopefully, the above-mentioned sign-offs will come in handy the next time you’re about to send an email.
If you’d like to up your email game – both via content and automation, try Wigzo FREE today!
Happy Marketing 🙂