Platforms such as Shopify and Magento make it simple for anybody to build an e-commerce business without much expertise; all you need is a product to offer, and you’re ready to go. It’s a tough nut to crack when there are so many other companies out there all fighting for the same market share. There is a challenging aspect to creating a sustainable E-commerce business: generating growth and revenue. No longer do we believe, “If you build it, they will come.” Customers have more options than ever before, and business owners must work harder than ever before to establish a lasting name for their businesses. Owners of retail establishments must consider acquiring new consumers, maintaining existing ones, and engaging them, as well as all the other activities required to generate long-term value. In fact, almost 40% of all online sales are generated by returning customers.
What is one of the greatest motivators for repeat business? Email. For the success of your organization, it is essential to have a plan for acquiring email addresses. However, not every list-building strategy applies to online shops. Certainly, publishing guest articles and developing lead magnets are effective list-building techniques (to name a few). However, how many e-commerce businesses have the time to spend on them? In reality, you do not need 100+ methods to expand your email list. You need a small number of tactics that you can learn and constantly improve over time.
So, let’s dive into a comprehensive blog and understand everything about building an email list.
What’s an Email List?
A company’s email list is just a collection of emails from site visitors and customers who have shown an interest in receiving information, alerts, promotions, and other tidbits about your business by email.
Email marketing is the most effective technique to engage with clients as opposed to social media. In fact, emails are six times more likely to generate greater click-through rates than tweets. Additionally, email is 40 times more successful than Facebook or Twitter in bringing in new customers.
Why Build an E-commerce Email List?
Not all site visitors are ready to make a purchase. The buyer’s journey is different for each customer. Some are well-versed in your goods, while others only learned about you today. Each prospect in your sales funnel can be persuaded by a well-segmented email list consisting of high-quality leads. In addition, you can make room to convert subscribers into purchasers and buyers into repeat consumers.
Here are some of the primary reasons why creating an email list is essential:
- Email is purposeful – A user submits a form to join your email list and confirms their email address in order to get updates from you. Someone willing to put in this kind of effort is definitely interested in what you have to say; therefore, their ears are open to what you have to say.
- Your Email List Is Yours to Keep – You lack ownership over Facebook, Twitter, and Google. Your social media advertising and SEO efforts may be rendered ineffective if these platforms alter their rules. On the other side, you own your email list, which is not affected by the actions of other firms.
- Email is Personalized – The consumer has already exhibited an interest in your product or content, as we discussed before. You can target them with extremely relevant offers for better outcomes since you already know what they prefer.
- Email is one-on-one – Inboxes are private places where email is read. The message does not appear on any public timelines or news feeds. They can directly and confidently ask you questions in private—this aids in building trust and relationships.
- Email is personal – Email enables you to reach a user’s mailbox. There is no rating system that restricts your access. It is incredibly straightforward and intimate.
10 Tips To Build an E-commerce Email List
Discounts can work miracles
It is a narrow line to walk when offering a discount in return for a visitor’s email. If you provide anything for free too often, people will learn to expect it. But if you exclude it entirely, customers will certainly lose interest in your brand or, worse, go on to a rival. Offering discounts to particular user categories, such as new visitors, is one method to achieve a balance without discounting everyone.
Create giveaways and promos
Giveaways are one of the most effective ways to generate word-of-mouth and increase customer awareness of your product. How does it work? Entering one’s email address is all required to be eligible for a chance to get your free merchandise among a chosen few. When you give out anything to your consumers, they feel like they’re part of a larger community and will be eager to hear from you again.
Create exit-intent pop-ups
Similar to the discount-offering pop-ups discussed previously in the article; exit intent pop-ups appear when a user attempts to leave a website. The main difference is that it encourages visitors who are ready to leave your website to stay a bit longer. By appearing just as they are ready to leave your website, you entice them with a last-ditch effort to keep them engaged: a discount for an email offer that is difficult to refuse.
Add sign-up options at the checkout
It is usual practice for customers to enter their email addresses throughout the online checkout process. Nonetheless, you can use this to your advantage. By providing them with the opportunity to sign up for future updates, you are encouraging them to join your email list. Respecting their decision not to be included while retaining consumers who are actually interested and have a larger possibility of conversion is entirely at their discretion.
Improve your email content to maintain their interest
Improving your email content to keep your existing subscribers engaged is one of the most effective strategies to build your email list. Even if you get a large number of subscribers, your email marketing will be ineffective since they will begin to unsubscribe due to a lack of high-quality material. Promotions, discounts, excellent pictures, and engaging content are what create a superb email.
Combining landing pages with email
This is a pretty brilliant concept, right? Create a landing page with compelling content, such as a timeless article on a highly relevant subject to your target demographic. Finally, put an email subscription form at your content’s conclusion or the beginning. Lastly, bring visitors to the landing page using adverts or other techniques.
Close off content
Have you ever visited a website that included an article that piqued your interest? You begin to read, and as you scroll down, the text begins to blur, and a pop-up appears: “Enter your email address to continue reading!” If the material is sufficiently engaging, you do it. This method is termed “gated content.” Similarly, you can utilize one to attract consumers and readers. You can expand your email list by restricting access to information on your blog or article to people who provide their email addresses. This is particularly useful if you’re attempting to build email lists based on certain themes or goods.
Use basket size to calculate a page-specific discount
Increasing the average order value of a prospect without being “salesy” is not always simple. However, it is MUCH simpler when a page-specific discount depending on cart size is offered. How does it work? When a website visitor adds an item to their cart, a page-specific pop-up prompts them to buy additional items to get a discount. Targeting visitors based on their cart size enhances your average order value and improves and personalizes your visitors’ browsing experience.
Use relevant and correct words
Ensure that the value of your reward is prominently shown on all of your email opt-in forms. Clarify the value of any discount coupon or downloaded template that you give. Typically, this involves paying particular attention to the text on your registration forms. Experiment with CTA text such as “register,” “free,” and “get my ebook” to see which is most effective. You can even integrate this as a component of your list-building approach by experimenting with various images and words.
Conduct a survey
Imagine a subset of your readers telling you precisely what they want to learn more about. A survey that is interactive will provide you with ideas and content for future marketing initiatives. After that, you’ll be able to share your poll results with your audience. As your authority grows, so do your shares, click-through rates, and backlinks, all of which serve to draw in more readers and website traffic in the long run.
Conclusion
Email marketing is a terrific technique to build a customer base for your eCommerce business in 2020 and beyond. Email marketing may greatly increase your online store’s traffic and revenue. To summarize, building an email list for your e-commerce firm isn’t difficult. Once you understand these easy techniques, you will be able to establish your email marketing plan and begin exponentially boosting your sales.
