When it comes to customer retention, if you don’t connect your consumers with frequent, focused contact, you’re throwing money away. Lack of customer interaction and relationship development is a brand’s leading cause of customer loss. 67% of lost customers are attributable to this. That number is insane.
The time is now to concentrate on retaining your customers because attracting new customers is more complicated than before. You can enhance your customer retention strategy by using email, which is simple, affordable, and personable. Email marketing is the most efficient medium for producing revenue, according to 59% of marketers.
How so? Because it is holistic and traceable, simple!
Here are some clever ways to use email automation to draw customers back to your business. Let’s first define email automation before moving on.
What Is Email Automation?
A line of emails sent to your leads or consumers regularly is known as email automation marketing. According to how your readership interacts with your company, you can employ an autoresponder to plan when to broadcast emails to them.
As an idea, you can begin sending a welcome email to anyone who subscribes to your newsletter. But don’t be deceived by the automation portion. Automated email needs to be distant from spam to be successful. Furthermore, they’ve subscribed to receive excellent, tailored content from you.
The whole thing could seem a little confusing. However, using software or any platform with ease of use and robust features that can do this for you makes current automated email marketing an excellent choice.
Inventive Ways To Use Email Automation
Email Automation for Abandoned Carts
It is reported that 77.13% of carts are abandoned on average.
This could surprise you to learn that thousands of companies employ automated abandon cart emails to boost sales. This email aids in the follow-up of site visitors who browsed the store briefly before leaving without making a purchase.
In the end, cart abandonment emails accomplish a variety of tasks. But the objective is to get visitors to return to the website and consider buying anything. Whatever happens, customers will be considering your offerings.
Savvy marketers routinely shoot a welcome email following a person’s subscription to their newsletter or the creation of a profile.
Since welcome emails generally have a 50% open rate, they can be 86% more successful than regular newsletters. 76% of users anticipate getting a welcome email right away when opening an account or subscribing. User engagement and willingness to communicate with a brand increase by 33% on average when they receive a welcome email.
For them to stay subscribed and not designate your messages as spam, deliver your audience a quick wake-up call of the reason they joined up. Additionally, you have the chance to identify yourself and go into greater detail about your offerings in the welcome email. Your welcome email must, at the very least, tell customers about yourself, describe the benefits of your brand, and provide some simple next moves.
Email Automation for Sales
People enjoy a good bargain! To encourage individuals to make larger purchases, companies leverage sales email automation.
A 50% off discount on your favourite brand is difficult to ignore. As a result, businesses email customers about discounts and free delivery offers. As a result, it improves sales and draws people to a website. Customers appreciate companies that give discounts, according to 75% of them.
Also, this marketing automation approach is frequently needed to keep customers satisfied and encourage repeat purchases.
‘Look after’ Automated Emails
The thank-you, purchase confirmation, delivery notice, and rating emails delivered to consumers are called nurture emails. A bump up of 13% in revenue can be achieved by sending many post-sale emails instead of one.
It doesn’t take time to say thank you. Towards that aim, sending a consumer a thank you email following a sale strengthens bonds. A customer’s primary worry isn’t just with the package’s delivery but also with its source. The consumer is kept informed about their products during the shipment thanks to these email alerts.
In the end, these nurturing emails contribute to forming relationships, making consumers feel valued, and providing businesses with the feedback they require.
Email Automation for Newsletters
How terrifying is it to never see a buyer return to your website? But, if you have their email address, you get the chance to maintain contact and build rapport.
Companies leverage newsletters to let customers know the newest information, advice, or hotfixes about a service or business. Newsletters allow businesses to show off their business individuality in the current cutthroat business climate. Consequently, this will distinguish them from the crowd.
Moreover, newsletters are an excellent weapon for businesses to generate visitors to their websites. Newsletters encourage readers to click through by embedding CTAs.
Although retaining consumers might be challenging, the first step in creating a positive reputation is to proceed with compassion and reassure your customers that you are with them during challenging moments. Prioritizing your customers is the initial phase in forming a powerful automated email strategy to help customers. Once you’ve done that, you can support that choice with top-rate marketing.