The Ultimate E-commerce Optimization Guide: 12 Ways to Instantly Boost Sales and Revenue


E-commerce is not something for which you have to be scary. There is no such hard and tough rule that is difficult to understand. To make this term simpler, it’s all about the online businesses; or raising profits. Undoubtedly we can say that every entrepreneur wants to boost their sales and increase the conversation rate.

Moreover, we can say that visitors play a vital role in increasing profits. If you are running an online store, then there are certain specifics which you have to think such as:

  • Every visitor or spectator who visits the website is your actual customer?
  • Do you think that your online store is delivering the profits which you expect?

To fulfill these queries, self-improvement is necessary. To overcome the problems or to attract users, you have to apply specific strategies. Thus we can say that a high-quality e-commerce website will surely drive a sale for your business. As the competition level increases day by day, it is sometimes challenging to simplify an e-commerce store.

It is essential to follow the e-commerce optimization guide to boost sales and revenue. The step-by-step optimization techniques can help you to raise the growth of your e-commerce store. Some simple techniques are used to interact with more customers, raise the sale, or improve the business.

E-commerce Conversions Rate

Conversion is defined as a critical element that specifies paid strategy. The main motto of conversion is to change your visitors into buyers. The E-commerce conversion rate chart signifies the growth of your online store. The conversion rate depends on the “pay per click” strategy based on customer action.

Good Conversion Rate

If you are receiving 1-2% reactions, then it is the average conversion rate; and if it is close to 3-5%, your efforts can make it even better. Hence we can say that your 2+ conversion rate is considered as a baseline of your e-commerce website.

For example:

If 5,000 visitors are visited at your online store, then according to 50 conversions per period, the percentage rate is 1%. It can be easily calculated as dividing conversion into visitors. From the given table, you will get a complete idea of conversion rate 202.

Conversion Rate Chart



There are specific actions that can help you with a higher conversion rate, such as:

  • Setting Up Your E-commerce Website
  • Picking the Right E-commerce Platform
  • Selecting an appropriate Template
  • Create the Effective Product Pages
  • Add some Features
  • Optimizing Your E-commerce Website

Thus we can say that it is vital to analyze the running issues to implement preferred steps.

12 Steps to Optimize Your Website and Boost Sales & Revenue:

1. Add Quality Images of the Product

Add quality images of the product

Compelling images or videos are used to influence the visitors. The entrepreneurs understand that customers cannot smell, touch or rectify the material on a store site. Thus the image is the only source through which they can interact with products. So it is essential to implement the techniques through which a user can easily navigate your website. Instead of overloading it with multiple images, it’s better to use an accurate picture. The size or color of an image plays a vital role in making it more appealing. You can also add videos so that users can go through the complete information about the product.

There are specific techniques on which you should focus so that the audience can easily navigate the images, such as:

  • Full-screen images
  • Lightbox
  • Photo galleries
  • Zoom/magnify options

2. Create Urgency with Flash Sales

Flash sale is considered a good option for users. It is considered a marketing strategy to trigger the reaction or engaging a large number of audiences. For this, you can include methods of CTA such as “grab the discount options today.”

Thus if you want to promote your flash sale option, then you can implement the following;

  • Display the stock levels
  • Countdown timer and coupon offer


3. Build an Email List

This is the best communication method with customers, as it is beneficial for making healthy relationships with customers. This technique is used to build ROI, which symbolizes more conversion rate. This type of interaction will help you to promote more options and engaging customers.

Here are the best ways to use email marketing effectively to promote your online store.

Also, you can prefer the seasonal strategy such as:

  • Winter season
  • Summer season
  • Valentine’s Day
  • Memorial Day

4. Can Work on Pricing

No doubt, every buyer prefers to compare the price of a product instead of directly buying it. The results depend upon the basis of quality, discounts, and features of a product. Say you are looking for a refrigerator; thus, there is a massive list in the market from which you can shortlist the best one.

From a buyer’s point of view, he/she will go through other websites to compare the product. Thus to make your product unique, you have to apply CTA strategy, i.e., Call to Action.

  • You can use action keywords.
  • Try to make it functional so that user can operate it easily
  • Certain features must be added, such as what to do next, add to wishlist, buy now, payment, and other options. Through this, users can easily access the options.
  • Use a CTA button color that is easily visible to the customers.

Optimize the price

To attract users, you need to set a charming price; using 9 as an ending number can increase the conversion. It’s essential to add a live chat option; this user can interact with a customer care person to sort out the queries. You can;

  • Highlight the features so that customers can analyze product benefits.
  • Provide secure payment options
  • Give Free Demo or trials

5. Personalization Options

This is considered the most brilliant strategy, which is also a pretty hot topic of e-commerce optimization. Gathering the whole information of visitors and interacting with them personally is an effective way of communication. After knowing their likes/dislikes, you can offer your visitors the best options to make them buyers. Good personalization can boost the revenue up to 15-20%.



Some tips you have to follow in e-commerce personalization are:

  • Highlight the related products
  • Provide relevant information
  • Adjust navigation
  • The discount should be shown according to their categories.

6. Optimization for Mobile

Nowadays, people prefer to use mobile phones to grab information instead of using desktops or laptops as this handy product is easy to carry and reliable to use. According to a survey, it has been noticed that if your website needs more than 3 seconds to load, then around 40-45% of users will leave your website.


  • Render start time will boost your 50% revenue. Thus through this, the conversion rate will increase visitors can visualize the product.
  • You can use the Google checker option to speed up your website.
  • Can also make use of the caching plugin so that users can access it without any problem.

For mobile SEO, you can use the following steps such as:

  • You can optimize the page title or descriptions so that mobile users can search the e-commerce website easily.
  • You can use the keywords so that mobile can users can easily land on your website.
  • With the specific search terms, you can attain attention from mobile visitors, increasing the conversion rate.
  • Have a look at search ranking after a mobile user’s experience
  • It is crucial to optimize the voice search; around 50% of mobile users use it

Here are some more highly effective mobile marketing strategies for e-commerce brands that can crack your growth goals. Do check it out!

7. Try to Overcome Other Objectives

It usually takes time for customers to choose the product of their own choice. Thus it can be due to multiple reasons, but the most common objectives are:

  • Price
  • Competition
  • The product is suitable or not

Price is the main objective of every user, and it can be diminished by various options such as flash sales, discount offers, or coupon systems. On the other hand, a product fit can be explained with the help of an example. If a customer wants to buy a bridal dress, then the color option is considered a product fit objective.

8. Automate Email Marketing

To generate the leads, it is important to buyers as well as non-buyers. By targeting the customers through Email templates, you can easily politely communicate them. 


Either it can be about feedback or reviews about the purchased product. E-commerce conversion rate cannot be possible without the involvement of customers and interacting with them. Email marketing plays a vital role in this.

  • A welcome note is a unique idea to impress the audience.
  • Specification about brand
  • Sharing experiences

To boost your email marketing ROI, we recommend using an AI-based marketing automation tool like Wigzo. Wigzo is a one-stop suite to grow your e-commerce brand on autopilot with custom drag-and-drop workflows and a fully managed customer lifecycle over a single dashboard. 

9. Reduce Cart Abandonment

Payment options play an important role in increasing the conversion rate of an e-commerce website. With the help of advanced exit-intent technology, it can be easily detected that visitors are about to leave the page so that a pop-up option can be the center of attention. Through this, you will observe the reduced cart abandonment. Options such as free shipping techniques or top offers can be used to make your visit a buyer. Moreover, in this you can also add multiple payment methods:

  • Paytm
  • Cash
  • Credit card
  • Debit card


Moreover, robust cart recovery automation solutions (via SMS, email, and WhatsApp) make it possible for retailers to recover up to 60% of the otherwise lost sales. That is a huge revenue boost for any brand, and platforms like Wigzo make it happen for e-tailers every day!

10. Use Up-selling

Upselling is a proven tactic used by every online website to increase the e-commerce conversion rate. You can quickly feel the changes in revenue after applying the Upsell tactics.

Cross-Sells and Upsells


This strategy’s main motive is to encourage people to buy a product, whether expensive. It is pretty easy to target the current customers for Upsell products instead of focusing on a new one. It results in approximately a 30% increase in revenue; and also responsible for customer lifetime value on the same e-commerce website.

11. Get Feedback

One single feedback of every user can mean a lot for an e-commerce website. This is quite essential to make the next visit of a user even more exciting or dynamic. Thus this can be an excellent option to connect with a potential customer. Moreover, we can say that to increase the conversion rate; you can also offer a coupon or other incentives.

12. Troubleshoot Common Errors

No doubt timely troubleshooting process can help the visitor. Through this, you can update the unique ideas which are easy to access by your customers. Eradicate the errors that can appear in pictures, videos, or content that can help update your e-commerce website.


There are great tools that can help you to increase traffic or revenue. Thus for a steady flow, you can concentrate on the above steps to find the best results. Try to add multiple modes of paying methods so that visitors fall in love with your services. The homepage is considered the most engaging part of websites to add images or videos and content for an excellent e-commerce conversion rate.

Now you know how to handle e-commerce optimization, step by step, to boost sales and revenue.

Next, check out our tips for creating e-commerce marketing strategies, using referral, content, and messenger marketing to appeal to customers, and strategies for growth hacking your business.

Zaujan Baig

Zaujan Baig

Experienced digital marketer, currently working as an SEO specialist at Wigzo Technologies. In his free time, you can find him drawing cartoons.

Related Blogs