Top 10 Marketing Automation Platforms For eCommerce

Top 10 Marketing Automation Platforms For eCommerce

In the digital age, how are you advancing your eCommerce business to perform efficiently and boost revenue?

Earlier, many traditional marketers were handling their business manually as for them it was working “ pretty good” but they didn’t realize in the modern market it was scaling down their company performance and preventing them from being as productive as they can be, which eventually puts them at a competitive disadvantage.

This is when Marketing automation comes into the role.

Marketing automation allows eCommerce brands to streamline, automate, and gauge marketing workflows and tasks, so they can enhance operational and functional efficiency and enlarge revenue faster.

75% of all eCommerce brands already use at least one kind of marketing automation tool (Social Media Today).

Automation supports eCommerce brands to unload some of their most time-intensive tasks and provide extra time to focus on other important tasks.

Marketing automation helps eCommerce businesses in many ways such as:

  • Enhance accuracy and scale down errors 
  • Improve consistency and diminish the risk
  • Enforce data-driven decision making
  • Promote employee development
  • The task is completed faster and cost-effective in nature

Top 10 Marketing Automation Platforms for eCommerce

Finding the best marketing automation software for your team can be difficult. As there are many boxes to be checked such as the best A/B testing functions, right integration, reporting ability. 

Consider the following best marketing automation platform in 2020 based on features, integrations, and much more.



Wigzo is an Omni Channel Marketing Automation platform that helps users capture and utilize communication across multiple channels such as SMS, email, push notifications, and social.

With the Wigzo Automation platform, you can design the appropriate customer profile to generate 1:1 communication through personalized notifications, browser push, and email. 

You can also try to re-engage visitors who intend to exit your webpage with Wigzo’s exit intent technology.

Wigzo’s personalized marketing automation intends to increase open and click rates as well as conversions on digital campaigns.

Wigzo is a robust marketing automation platform that gives you the ability to create unified and personalized campaigns for all your users.

Easy Integration with eCommerce platforms such as – Magento, Mailchimp, WooCommerce, SendGrid, WordPress, Zapier, and many others.

Highlight Features:

  • Pre-built marketing workflows
  • A/B testing
  • Rule-based triggers for engagement
  • Identify and personalize for anonymous users
  • Transform static content into personalized experiences
  • Testing and optimizing on every action 
  • Schedule personalized notifications
  • Campaign segmentation
  • SMS marketing
  • Facebook messenger marketing
  • Personalized email marketing

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MailChimp is an advanced marketing automation platform that enables you to create, send, and analyze email and ad campaigns.

Mailchimp platforms offer many automation choices with pre-selected triggers and other settings, so you can easily and instantly find and create a precise campaign for your business needs.

With Mailchimp, from a single platform, you can easily promote and boost your business across email, social, landing pages, and many more.

MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

It also provides a visual breakdown of data, such as where your customers are located, how often they engage with your emails, and more details that you can turn into action.

Easy Integration with eCommerce platforms such as – Shopsync, Canva, Zapier, Woocommerce, WordPress, Lightspeed and many others

Key Features:

  • Date and behavior-based automation
  • A/B Testing
  • Real-time analytics
  • Activity Dashboard
  • Drag and drop interface
  • Customizable Templates
  • Campaign Segmentation

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HubSpot is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. 

The software can be used to carry out, track, and measure all online marketing activities such as blogging, email marketing, and social media marketing. 

HubSpot’s workflow tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks.

Use workflows to set up webhooks, score leads, rotate leads to sales, and easily manage your data in bulk by updating properties, copying values, and more.

It can easily visualize, customize, and personalize your workflows.

HubSpot has a fully developed automatic suite that comprises software such as sales software, marketing software, and support software, which all automatically integrate with HubSpot’s free CRM.

Easy integration with eCommerce platforms such as – Magento 2, Google Analytics, Shopify, Salesforce, WordPress and many others

Key Features:

  • Calls-to-Action
  • Progressive Profiling,
  • A/B Testing 
  • Landing Pages
  • Segmentation
  • SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing

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Oracle Bronto 


oracle_brontoThe Bronto is refined marketing automation and mobile, email, and social campaign creation platform for e-commerce businesses and major online retailers. 

Bronto marketing automation platform offers email marketing to the marketers with advanced features such as shopping cart abandonment, post-purchase campaigns, and VIP and loyalty programs.

With Bronto, you can automate your email campaigns within a minute and get more clicks and conversion without efforts

Easy integration with eCommerce platforms such as – Oracle Netsuite, Flowlink, Magento, Klaviyo, Salesforce, and many others.

Key Features:

  • Drag-and-Drop Automation
  • Post-Purchase Campaigns
  • Cart Abandonment Reminders
  • VIP and Loyalty Programs
  • Precise Segmentation
  • Reporting and Statistics

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ActiveCampaign is a marketing automation platform that sends targeted campaigns, nurtures your contacts, and automates your sales & marketing processes.

ActiveCampaign is a cloud software platform for small-to-mid-sized businesses. 

With their SaaS platform, you can help your business go beyond marketing automation to optimize your customers’ experiences.

Easily integrate with eCommerce platforms such as – Facebook, WordPress, Zapier, Click funnels, Woocommerce, Pipedrive, and Many others.

Key Features:

  • Email Marketing
  • The site and Event Tracking
  • Contact and Lead Scoring
  • SMS Messaging

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Rejoiner is a marketing automation tool for eCommerce marketers to nourish revenue growth using email.

Rejoiner enables a sophisticated email marketing solution for marketers from design to strategy and analytics. 

Rejoiner marketing automation platforms provide the ability to optimize lifetime revenue per customer with highly personalized automation.

Rejoiner gives you all the email marketing software, tools, and hands-on consulting you need to increase conversion rates and maximize customer lifetime value.

Easy integration with eCommerce Platforms such as – WordPress, Google Analytics, Zapier, Magento, Woocommerce, and many others. 

Key Features:

  • Conversion & Revenue Tracking
  • Cart Regeneration
  • Design and Strategy
  • Email Campaigns
  • Event-Triggered Emails
  • Analytics 
  • ROI Reporting

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Act-On is a marketing automation platform that delivers innovation that empowers marketers to do the best work of their careers. 

With the Act-On automation platform, marketers can build, design, and execute brand awareness, and customer expansion campaigns.

Act-On can help marketers deliver more personalized customer experiences, drive better business outcomes, and maximize customer lifetime value.

Easy integration with eCommerce platforms such as – Netsuite, Facebook, Salesforce, Surveymonkey, Cisco WebEx.

Key Features:

  • Email Marketing
  • Website Visitor Tracking
  • Lead Management
  • Social Media Management
  • Analytics/ROI
  • Segmentation
  • Drip Campaigns
  • Lead Scoring
  • Social Marketing

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Omnisend is an omnichannel marketing automation platform customized for eCommerce marketers to advance their marketing.

Omnisend automation platforms ensure advanced marketing for sales-driven marketers who have forgone the widespread common email marketing platforms.

With Omnisend pre-built automation workflows, it will only take a couple of minutes to launch campaigns of any type such as cart abandonment or welcome series.

Using our Automation Splits, you can tailor your offers & reactivation incentives and use them for different, personalized messaging paths within a single workflow.

Easy Integration with eCommerce platforms such as – Magento, WooCommerce, Bigcommerce, Shopify and many others

Key Features:

  • Email marketing
  • SMS marketing
  • Omnichannel automation workflows
  • smart segmentation
  • contact capture forms
  • sales reporting
  • A/B Testing

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SharpSpring is an effective marketing automation platform that has helped marketers to automate workflows, drive more leads, and convert those leads to sales.

With SharpSpring, you can track the entire life of a lead to determine genuine ROI on your campaigns

With SharpSpring’s marketing automation platform, you can score leads based on engagement, page tracking, and many more.

SharpSpring can also help you build visual automation workflows.

Easy Integration with eCommerce platforms such as – Salesforce, BigCommerce, Zapier, Magento, Shopify, Google Ads and many more

Key Feature: 

  • Behavioral Based Email Automation
  • Dynamic Forms
  • Lead Scoring
  • Robust Rules Engine
  • Dynamic Web Content
  • Daily Visitor ID Email
  • Smart Emails

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Dotdigital is an omnichannel marketing automation platform that enables marketers to use transactional and behavioral data to design, test, and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. 

With a Dotdigital easy to use and powerful email solution, small businesses to large enterprises can manage and grow their email strategy and more by making it easy to build their own marketing cloud.

Easy integration with eCommerce platforms such as – Shopify, Bigcommerce, WordPress, Salesforce, and many more.

Key Feature:

  • Training
  • Campaign Management
  • Creative Studio
  • Strategic Services
  • Custom Integrations

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Final Thought 

Marketing automation is an effective platform to scale up sales productivity, curtail overheads, and provide the ability to reign your business in the eCommerce industry with fewer resources.

Marketing automation platforms with lifecycle marketing features go beyond the initial sales funnel and help you build customer advocates through referral programs, automated product recommendations, and other engagement tools.

91% of marketers believe that for a successful marketing campaign, marketing automation is very important. (Instapage)

So what are you waiting for? Try any of the above Marketing automation platforms.

But if you are looking for a most powerful Omnichannel marketing automation platform in terms of features and ranking that can enhance your customer relationships and expand your business presence online, then you must try Wigzo. (Free Demo Available)

wigzo cta

Rashi Kundra

Rashi Kundra

Rashi is a literature graduate from Delhi University. She is a content writer at Wigzo. In her spare time, you will find her meditating while grooving on EDM beats.

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