E-commerce conversion rate optimization is a critical part of the e-commerce business equation.
Sometimes it’s easy to forget that this little piece of the puzzle can make or break your company, especially when you’re dealing with other big-ticket items like inventory, logistics, and customer service.
However, conversion rate stands as one of the most crucial growth metrics for e-commerce out of all.
Let us get going!
1. Optimize your E-commerce User Experience
By now, you will have heard that it is not enough to be on the right platform. You also need a slick website and awesome content if you want your customers to stay interested in what you are trying to sell.
User Experience is an umbrella term for all the interactions a user has with a digital interface. By definition, and in the context of your e-commerce brand, a great user experience can include everything – from a fast-loading website (desktop and mobile versions) to high-quality product images, crisp product descriptions, and seamless navigation.
Ask yourself the following questions;
- Is your e-commerce website optimized for mobile devices?
- Do you have a clear call to action on every page of the site that drives consumers through their customer journey?
If not, it is time to make changes! Leverage your analytics tools and launch surveys to gauge your current user satisfaction. Then roll out changes one by one. E.g., you may first work on a fast-loading mobile website and then shorten the user journey.
2. Make your E-commerce Website Secure
Is your e-commerce website secure? You may not think this is a priority until you’re the victim of an online data breach.
Your site’s SSL certificate is the first step to creating a secure shopping experience for customers, which in turn will lead to increased sales. It gives shoppers confidence that their personal information and a credit card are always safe with you. The deeper the trust, the better will be your overall sales conversions.
You can also display trusted certificates and verified badges (like Paypal, Razorpay, etc.) to strengthen the trust.
3. Aim for an Effortless E-commerce Navigation
Ask yourself how much time it takes for the visitor to find what they’re looking for on your website?
A good rule of thumb is that if a customer has to spend more than five seconds scrolling around, trying to figure out where you’ve put something or how to find an item in multiple clicks – the chances are high that they’ll give up and exit your website. This will be reflected in your website’s overall bounce rate. Try to minimize your bounce rate by simplifying the navigation and placing relevant content on the pages.
If too many users are bouncing back from your e-store, you can employ these hacks to get them back to your site.
4. Use High-Quality Product Images Only
If you do not have appealing high-definition product images, it’s time to get them!
Quality, high-resolution product photos are vital for increasing conversions and sales. Your customers will always research well (especially if they are first-time visitors), and low-quality images can throw them off the rails towards the cart checkout page.
To get this right, use the best possible lighting for your products. We recommend hiring a professional or an agency to shoot breathtaking pictures of your unique products.
5. Optimize E-commerce User Journey With Marketing Automation
The more personalized the experience is for your customers, the higher conversion rates you will see.
This can be done using data-driven marketing automation emails and push notifications to engage with visitors on their phones or desktops. The key here is being relevant to them in real-time during moments of engagement – which are crucial points in a customer’s decision journey before they place an order.
That way, you’ll get better results from prospects who’ve come close but haven’t converted yet…and that means more sales!
Optimizing your e-commerce user journeys has become even easier with AI-based marketing automation tools like Wigzo. With its custom drag-and-drop automation flows, you can optimize any user journey via email, SMS, WhatsApp, on-site nudge pop-ups, push notifications, and much more. Moreover, you can manage all your sales flows, campaigns, and transactions over a single dashboard.
6. Leverage Social Proof For Sales Conversion
At this point, it’s worth mentioning that social proof is one of the most critical factors for sales conversion.
Here are a few things you can do to leverage social proof:
Draw your prospects’ attention to how other people have found value in your products/services when they share on their public profiles. You could also create an audience to target just those who might be interested in what you’re selling and then drive traffic from popular websites with high engagement rates (e.g., Quora).
Create testimonials or customer success stories that show potential customers that other people like them had positive experiences while using your product/service. It will inspire them and make them feel more confident about making a purchase decision.
Conversion Rate Optimization is a critical battle that every growing e-tail brand has to fight. Though, with the right strategy and tools, you can win it effortlessly. You can check out our latest webinar on CRO for growing e-commerce brands to unravel even deeper insights for success.
Then, there is always Wigzo to help you crack your online growth goals with superior marketing automation.
Take Wigzo for a free spin now and see for yourself.
Here are the recommended blog reads if you found this article valuable for your business growth;
- 6 Smart CRO hacks to bring people back to your site
- Solving 5 CRO pain-points for e-commerce marketers
- The Ultimate E-commerce Optimization Guide to Instantly boost sales and revenue
Happy selling 🙂