The only way to make your business grow and stand out from the rising competition in the market – irrespective of the industry, B2B…
Marketing Automation
Learn how to enhance your customer acquisition and retention through the use cases and big brands examples on marketing automation.
Marketing Automation
What Is B2C Marketing Automation At Scale?
Marketing automation for B2B brands expanded quickly in the 2000s but it never really made an impact in the B2C spectrum until now. The…
Marketing Automation
7 Omnichannel Marketing Strategy Mistakes Costing Your Customers
In one of our previous posts, we discussed how important it has become for businesses to deliver a seamless experience to their customers –…
Email Marketing
Why Marketing Automation For B2C Brands Is Still Stuck In 2006
Marketing automation is proven to increase the leads generated over time and the eventual conversions from the nurturing program. This in turn, increases the…
Artificial Intelligence
What Is Behavioural Marketing Automation?
This is the age of “interactive marketing” – a concept which identifies all brands as highly communicative with their respective customer bases and potential…
Marketing Automation
Marketing Automation Tips To Sound More Human
The term “marketing automation” refers to software platforms and technologies designed to effectively market products, services or brands on multiple online channels such as…
