It’s a fact we live in a data-driven world. Marketers make use of customer intelligence to steer their brand campaigns and communication strategies in…
All About Big Data
Learn what big data is, why it signifies, and how it can help you make better settlements every day, and also the ways of optimizing it for your better future.
All About Big Data
Why Predictive Modelling Is Important For Modern Day Digital Marketers
There are a number of digital platforms coming into being and there is no stopping this growth of the digital space. But as businesses…
All About Big Data
How B2B Marketers Can Make The Most Of Predictive Analysis
Making predictions in the world of business is important. Without this, there is no scope for any organization to flourish whatsoever. The analytics used…
All About Big Data
How Multi-Dimensional Analysis Of Information Database Sets You Apart From The Competition
In simple words, information database or IDB is a collection of records or data that is stored in a computer or information system and…
All About Big Data
Why And How To Get Started With Content Personalization
The age of targeting the consumer market with generalised sales pitches is long gone. With businesses focusing on personalizing their experience with them in…
All About Big Data
Evolution of consumer behavior on Digital Data Basis
Customer behaviour is changing rapidly. For instance, a majority of music consumption today is through streaming devices, MP3 files and satellite radio. Gone are…