The e-commerce experience has evolved dramatically because consumers worldwide can now buy almost anything they want on whatever device they choose. As a result, providing outstanding e-commerce customer service is beneficial to businesses, but it’s also essential for client retention.
Customers’ expectations for better CX are rising as more and more people become habitual with online shopping.
Why is Customer Engagement Critical?
Customer satisfaction should be the standard of excellence in a world with plenty of choices. On the other hand, customer engagement is frequently responsible for customer satisfaction.
Whether you’ve recently launched an e-commerce business or have years of experience, you may want to evaluate the quality of your customer engagement metrics for unimpeded e-commerce growth.
A highly engaged consumer contributes more income on average. A brand may be missing out on opportunities to engage with consumers and develop strong relationships if it doesn’t have a good customer engagement strategy for its online commerce.
Let’s see eight proven strategies to increase customer engagement in your e-commerce store and build relentless growth momentum.
1. Make the Site’s UX/UI Logical
The science of visual hierarchy entails arranging visual elements in such a way that is aesthetically pleasing and aids surfers in finding what they’re searching for on the internet.
How things or pictures are positioned on a website can significantly influence how people use it. When items are too close together, your design may appear chaotic, making visitors feel overwhelmed. It also might make it difficult for potential consumers to scan through the goods you provide when they’re too close together.
Best Practices: Website Layout
- More significant components are more likely to catch the attention of visitors. Make your most significant aspects, such as your tagline and banner image, more important than the others on your website.
- The eye is more attracted to contrasting hues than ones with less contrast. Make sure important text and images don’t get lost in the background by adding contrast to them.
- Ensure there’s enough white room between images and text to avoid clutter. This is particularly important when it comes to categories, especially when products are concerned.
2. Ensure a Fast E-Commerce Site
Have you ever gone to a website to be frustrated by the excruciatingly slow load time? If that’s the case, you’ll most likely go somewhere else instead.
Finally, if your e-commerce site is sluggish, potential customers may continue their search elsewhere online. In addition, when it comes to attracting organic traffic to your website, site speed is a significant Google ranking component.
If your website is sluggish on both desktop and mobile devices, you may be missing out on prospective consumers. To avoid losing customers due to a slow site, work with a developer or your e-commerce platform to optimise it for mobile.
3. Bring in a Variety of Content
Don’t let your website’s content become obsolete. You’re losing out on possibilities to increase engagement and sales if you stick to textual content and product photos in your e-commerce material.
According to studies, including diverse content like infographics, videos, charts, and even GIFs has significantly boosted website activity and traffic.
For instance, you may use your website, YouTube, and social media to promote a product review video like this. You can create organic traffic, YouTube traffic, and social media buzz with a single piece of content.
4. Promote Internal Links and Suggested Products
Adding links from one page to another and items on your website is a great approach to get consumers to add more products to their carts.
Internal links improve the usability of your site and help search engines better comprehend your structure. As a result, they’re more likely to rank your site and thus boost your chances of drawing qualifier organic traffic.
5. Create Content Lead Magnets
Lead Magnets are a fantastic approach to nurturing prospect consumers who aren’t yet ready to buy. You may collect their email addresses and engage through different marketing campaigns until they’re finally ready to buy from you.
You might give away a free “buyers’ guide” to your newest goods, an instructional ebook, an interactive quiz about products/markets, etc., or even an exclusive byte of a video clip from an industry expert.
The idea is to provide ‘Value Information’ to the customers for enhanced engagement with your brand – and long-term retention.
6. Use Relevant CTAs per the Customer’s Journey
Make sure the calls-to-action (CTAs) you include in your content are appropriate for your audience – and within the bounds of your brand’s philosophy. For example, a “Buy Product” button to a blog article may seem overbearing, but adding a “Learn More” CTA might be appropriate.
You may also add “Read Reviews” or “Place an Order” buttons to your product pages since these are very useful and bring users right to the point.
The idea is to communicate clearly and concisely to compel the customer to take positive action.
7. Integrate Chatbots and Live Chat
Websites may break down, customers may become irritated, the checkout page might freeze, and other problems arise. When you give one-click-away customer assistance when and where your clients need it, these minor disasters can be swiftly dealt with.
Allowing people to spend a lot of time on your e-commerce site looking for assistance does not offer a good user experience. Instead, you may provide them with simple tools that will assist them in resolving their difficulties and prompt them to make a purchase.
This is where chatbots and live chat come in as apt options.
Live chat and chatbots encourage customers to contact you and reduce the likelihood of users leaving your e-commerce store due to operational/technical issues. You can assist them in completing their transaction with ease and even collect feedback (and reviews) to create a valuable process for your operations.
8 Custom 404 Error Pages Look Good!
Another approach to direct visitors to related information if they can’t discover what they’re looking for on your site is to create unique 404 pages.
For example, you may eliminate an item from your inventory and get a 404 page. Rather than displaying the message “Oops. This page is no longer available,” you might send visitors to similar product pages instead.
You can also be creative and witty with your 404 pages – because even the slightest chuckle by the user is, after all, an engagement point earned by your brand!
The Verdict
Customer Engagement should be your brand’s growth focus if it already isn’t. To simplify this process and get an even better ROI, we recommend you switch to a marketing automation platform like Wigzo.
Wigzo enables a single dashboard for D2C and E-Commerce brands to create and manage powerful automated digital marketing campaigns, break down siloes and centralise customer data through a state-of-the-art AI engine.
Try it FREE today and see for yourself!
Happy marketing 🙂
