An Adobe sponsored study found that 76 percent of the marketers do not use customer segmentation and behavioral segmentation data. Moreover, only 13 percent…
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Marketing
What is Psychographic Segmentation? A Definitive Guide
‘Psychographic Segmentation’ – the term sounds like something straight out of neuroscience and psychology books. But it is far from that. In fact, psychographic…
Mobile Marketing
ABCs of Text Message Marketing for Small Businesses
SMS and Text Marketing for small businesses – sounds like an archaic era where we’ve landed on planet earth in the year 2000, where…
E-commerce
7 Customer Segmentation Examples for Better E-commerce Marketing
Customer segmentation is a powerful strategy for every e-commerce brand – if used cleverly. The idea of dividing your customers as per shared attributes…
E-commerce
Why Customer Retention is Crucial for E-Commerce Businesses (And How to Do it?)
Did you know that a mere 5 percent increase in customer retention can boost your profits by 25 to 95 percent! Customer retention is…
D2C -Direct-to-Consumer Strate
Why Brands Should Consider Moving to D2C E-Commerce Business?
“How to become more profitable?” – This is a common question for businesses of all sizes across the world. In the age of digital…