What keeps people motivated to take the desired action – and repeat it over and over without tiring out? Rewards, a sense of progress,…
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E-commerce
DTC E-commerce: How Consumer Brands Can Get it Right?
Direct-to-Consumer Brands or DTC or D2C – the term is almost synonymous with the coveted Gold Rush, except it is nothing like that. Yes,…
Case Study
How Amydus Cracked its Online Growth Goals with Wigzo & AdYogi?
The $11 billion online apparel industry of India is flexing its wings to soar higher. And, there has never been a better time for…
E-commerce
Top 5 Retention Marketing Metrics Every E-commerce Marketer Should Track!
A full-fledged customer retention plan is critical for every business, especially the e-commerce brands that derive up to 80% of their revenue from their…
Marketing Automation
Top 6 Marketing Automation Trends to Watch Out For In 2021
The marketing automation industry is projected to grow to $6.4 Billion by 2024. A 2019 survey indicates that 75 percent of companies worldwide use…
E-commerce
What Should Be Your E-commerce Push Notification Strategy For 2021 And Beyond
Push notifications may have been viewed mainly as a mobile marketing tactic, but such is not the case anymore. Today, push notifications have formed…