Personalization has become a must-have for every marketing strategy to be successful. With the generation of today that knows what they want, how they…
Latest posts - Page 4
Marketing Automation
7 Omnichannel Marketing Strategy Mistakes Costing Your Customers
In one of our previous posts, we discussed how important it has become for businesses to deliver a seamless experience to their customers –…
Email Marketing
Why Marketing Automation For B2C Brands Is Still Stuck In 2006
Marketing automation is proven to increase the leads generated over time and the eventual conversions from the nurturing program. This in turn, increases the…
All About Big Data
How To Enhance The Customer Experience With Machine Learning
When you visit websites like Amazon, Flipkart and Snapdeal, you’re no longer subjected to endless promotions. Everything you see on the home page –…
Content Marketing
Why You Need Data For Effective Digital Storytelling
We have time and again emphasised on how important data is to marketing today. In a generation that only responds to context and personalized…
All About Big Data
How Can Non-eCommerce Brands Leverage Data Marketing?
When it comes to data marketing, most businesses are under the impression that it’s only meant for eCommerce and the likes. Of course, those…