Did you know that your email subject line has a direct correlation with your open rate? It’s amazing how much of an impact this…
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Marketing
What, Why & How of Retention Marketing Metrics for E-commerce
As per a report by Walker, businesses need to immediately shift their approach from “customer-focused” to “customer-committed.” The reason is simple – happier customers…
E-commerce
Definitive Guide: 6 Best Practices to Recover Abandoned Carts
Cart abandonment is the arch-enemy of e-commerce brands. Despite global e-commerce brands spending $23.5 billion on digital ad campaigns, they only achieve an average…
Marketing Automation
5 Marketing Automation Examples for D2C Businesses
Lean business operations and efficient workflows are no longer optional for e-commerce brands. As the competition gets tougher, the race to acquire more and…
E-commerce
4 Behavioural Segmentation Examples and Strategies for E-Commerce
Only 40% of marketers can claim that their marketing is well aligned with their customer expectations. The rest, i.e. 60%, spend most of their…
D2C -Direct-to-Consumer Strate
How are D2C E-commerce Brands Bouncing Back from COVID’s Strike?
COVID-19 struck the world, leaving everyone dazed by its shock and awe. No enterprise, government or system was ready to cope with such an…