Email marketing is one of the most critical aspects of your e-commerce business. It can be a powerful tool to generate more revenue and…
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Digital Marketing
9 Modern Day Digital Marketing Challenges for E-commerce And How To Overcome Them
In today’s ever-changing and ever-expanding digital world, every marketer faces one challenge or the other while trying to establish a market for their brand.…
Omnichannel Marketing
Omnichannel vs Multichannel: Which Is The Right Marketing Automation Strategy for Superior Customer Retention?
Brands often find themselves torn between committing to an omnichannel marketing strategy or a multichannel one. However, as far as the marketing automation and…
SMS Marketing
Ways to Reduce Cart Abandonment with Automated SMS Cart Recovery
Cart abandonment is a big problem for many e-commerce websites. It’s estimated that as much as 70% of all online shopping carts never get…
E-commerce
Cohort Analysis: Beginners’ Guide to Improving E-commerce Customer Retention
Customer Retention is one of the most critical metrics that e-commerce businesses should pay attention to. If an e-tail business can make customers stick…
