Diwali is just around the corner. And that means it is time for celebrations, get-togethers and, of course, endless shopping. With the rise of digital infrastructure in India over the years, e-commerce has revolutionized Diwali shopping for Indian customers. D2C brands work around the clock to capitalize on the holiday shopping season.
Diwali shopping is a massive occasion for customers and D2C brands. As D2C brands stockpile their finest deals for the festive season, customers wait all year to buy big-ticket items at a discounted price. Everything sells like hotcakes during the festive season. This makes Diwali the prime time for D2C brands to skyrocket sales.
From customer acquisition platforms to D2C conversions and retention platforms, growth enablers and online payment platforms, D2C brands can team up with D2C growth giants and scale this festive season.
In this analysis, we’ll discuss how D2C brands can scale this festive season by strengthening customer journey touchpoints, from acquisition to payments. Read on.
Customer Acquisition for D2C Brands
Customers are the most crucial aspect of any brand. Customer Acquisition is onboarding potential customers to buy your products or use your services. An effective customer acquisition strategy involves attracting leads, nurturing them with personalized communication and converting them into customers.
The goal of customer acquisition is to establish a logical, repeatable strategy for gaining customers for your brand. Customer acquisition platforms employ specialized strategies to encourage prospective customers to engage with your brand. The aim is to develop a systematic, long-term strategy for acquiring new consumers and increasing the business’s revenue.
Customer acquisition is essential for brands of any age and size. The ability to consistently acquire and convert new customers keeps your brand healthy, thriving, and investors satisfied. D2C brands will witness a lot of new users wandering on their websites to reap the benefits of the ongoing festive sales. This is a golden opportunity for brands to acquire and retain these customers forever.
D2C Conversion & Retention
Conversion Rate Optimization and retention have repeatedly proven to be the most important variables influencing D2C growth.
CRO is the process of transforming visitors into customers. It does not drive traffic to your website. Instead, it is about optimizing your website for users who have already discovered you. By strengthening D2C conversions, you can drive more relevant visitors to product pages, increase add-to-cart via conversion-optimized product pages and recover abandoned carts from boosting revenue.
On the other hand, customer retention is building a pool of loyal customers who keep returning to make more repeat purchases. Retaining customers can help you increase your revenues, grow your brand’s reputation, and get better feedback. It has the potential to transform your loyal consumers into brand ambassadors who spread the word about your brand throughout their circle of influence.
During Diwali, customers are on a shopping spree. This creates an opportunity for D2C brands to build strategies to boost conversions and maximize sales. In addition, brands can keep such customers engaged and deliver an outstanding customer experience to retain them for extended periods.
D2C Growth Enablers
The D2C model is taking off. And since it’s a very different model, D2C marketing and advertising require a different approach which is mainly customer-centric. The best D2C marketing strategies include some of the most well-known ones, like SEO, paid advertising, social media, and content.
D2C growth enablers work towards seamlessly combining brand growth and recognition with better revenue and increased sales. They offer SEO, search PPC, paid-media marketing and more for unstoppable D2C growth.
They handle busy work and tedious processes for implementing optimizations or ad campaigns. They are experts at building strategies for brand growth and are fully responsible for managing campaigns, website and content to drive conversions. Moreover, they conduct extensive industry research and suggest alterations to algorithmic optimization, best practices, and platform updates.
D2C brands run a multitude of offers during festive seasons. Diwali is fast approaching, and D2C brands are in full swing to make the most of the festive season. Marketing agencies can help D2C brands create highly-converting campaigns and skyrocket their sales.
Rewarding Loyal Customers
Customer trust and loyalty are the foundation of scalable and sustainable D2C brands. A loyal customer is a high-value customer that makes repeat purchases from your brand and even recommends it to peers.
Those that are devoted to your brand and purchase from you regularly should be rewarded. This will demonstrate your gratitude for them and encourage them to continue to support you in the future. You can thank these clients by providing them with discounts, special deals, coupons, free items from your brand, and so on.
Diwali is the perfect time to reward your customers. You can send personalized Diwali sale offers or Diwali discount coupons and drive customers to your website.
D2C brands’ success depends on a critical aspect, namely digital payments. Integrating with a trust-worthy solution is imperative to build customer trust. A secure and seamless checkout experience is vital for any D2C brand’s long-term growth. Poor checkout experiences lead to higher customer attrition and drop-offs.
According to data, approximately 70% of online shoppers abandon their shopping carts during checkout. This is due to multiple reasons including the hassle of entering personal information repeatedly, perceived risk of safety, poor UX and speed at checkout and the lack of a seamless checkout option. When customers have to go through multiple layers just to complete a transaction, they lose their shopping fervor and switch to a different brand.
Customers shop extensively during Diwali. This means that D2C brands should prepare to handle the online rush and give customers a safe, intuitive and hasslefree checkout solution to reduce cart abandonment.
Acquiring customers, accelerating growth, conversion, and retention are crucial elements that will help build successful and sustainable D2C brands. And the Indian festive season is the ideal time to increase your sales and scale your business.