The year 2022 passed quickly, revealing exciting new trends in marketing automation that will shape the industry’s future in 2023 and beyond. COVID is no longer the main topic of conversation, and marketing professionals are exploring innovative ways to automate their work.
The marketing automation industry is growing because businesses want to automate their marketing and engage users more effectively.
In this blog, we’ll talk about 10 digital marketing automation trends that will shape the industry from 2023 onwards.
Basics First! Digital Marketing Automation in a Nutshell
Marketing automation involves utilizing software to deliver campaigns to clients and potential customers, utilizing predefined triggers. As opposed to one-time email campaigns that are sent to a list of individuals, automated emails are created once and then delivered every time a subscriber meets the pre-defined trigger condition.
Marketing automation is an excellent tool that enables businesses to engage with their customers effectively. It is particularly helpful for marketers who aim to optimize their email campaigns and ensure that the intended subscribers receive targeted messages at the right time.
This is where Machine Learning and Marketing Automation platforms like Wigzo come in.
Marketing automation platforms provide software to businesses that deliver campaigns to clients and potential customers using predefined triggers. These platforms assist marketing teams in spreading their efforts across different communication channels like Email, SMS, WhatsApp, Onsite and Push.
Why Use Marketing Automation? Your Benefits
- Personalized Messaging: Marketing automation helps D2C businesses to deliver personalized and targeted messages to their customers, leading to higher engagement and conversion rates.
- Automate Recurring Tasks: It saves time and resources by automating repetitive tasks, such as email campaigns, social media posts, and website updates.
- Effective Customer Segmentation: Marketing automation enables businesses to track customer behavior and preferences, allowing them to tailor their marketing efforts accordingly.
- Better Decision Making: It provides insights into customer data, allowing businesses to make data-driven decisions and optimize their marketing strategies.
- Accelerate Conversion: By nurturing leads with personalized and timely messages, marketing automation can increase customer loyalty and retention.
10 Marketing Automation Trends and Insights in 2023
#1. Behavior Analytics to Drive Marketing Efforts
According to a recent study by McKinsey in 2021, only 16% of CX leaders believed that survey-based CX measurement systems allowed them to address the root cause of performance issues, while only 13% thought that their organization could take action on CX issues in real-time.
Behavior analytics is a useful tool for marketers to learn more about what customers like, what they don’t like, and what motivates them. By using behavior analytics, businesses can get more leads, keep customers, and offer more value. Because hyper-personalization is so important for the customer experience, it’s better to use real-time information from customer actions and events than to rely on surveys.
#2. Hyper-Personalized Messaging Will Rule Campaigns
In 2023, personalized content will be crucial for successful marketing campaigns. Despite this, many brand communications still lack personalization. Consumers now demand relevant experiences from the brands they interact with and expect intelligent product recommendations based on their tastes and preferences. Context and precision marketing will be the secret sauce of your strategy.
Alright, so here’s the deal – in 2023, the real challenge is gonna be creating and executing super personalized campaigns for a massive user base. And let me tell you, getting those catalogs right is gonna be crucial. That’s where Marketing Automation platforms come in – they work seamlessly with online businesses and collect user data at various points, which will be huge for letting companies personalize those large-scale campaigns.
#3. Generative AI to Witness Major Use Cases
Generative AI is expected to make significant strides in 2023. AI-generated content is already used in various industries, from journalism to advertising. In marketing, generative AI can be used to create personalized content, such as product descriptions and social media posts.
As marketers strive to create more personalized experiences for their customers, generative AI can help streamline the content creation process. With the ability to generate content automatically and at scale, businesses can create personalized content for each customer at every touchpoint in their journey. This will allow businesses to engage customers more effectively and drive higher conversion rates.
#4. Rise of Conversational Marketing
Conversational marketing will continue to rise in 2023. With the growing popularity of messaging apps, businesses can engage with customers in real time and provide personalized experiences. Chatbots and other AI-powered tools can help businesses automate conversations with customers and provide instant responses to their inquiries.
With conversational marketing, businesses can establish stronger relationships with their customers and increase engagement and loyalty.
#5. Omnichannel AI Chatbots Will Be a Thing
As businesses continue to engage with customers across multiple channels, omnichannel AI chatbots will become more prevalent in 2023. These chatbots will be able to provide personalized and immediate responses to customer inquiries across various platforms, including social media, messaging apps, and websites. With the help of machine learning and marketing automation, businesses can easily implement and manage omnichannel AI chatbots, providing customers with a seamless experience across all touchpoints.
#6. Increased Focus on Customer Data Privacy
As the importance of customer data grows, so does the need for proper data privacy and security. In 2023, businesses will need to focus on ensuring that their marketing automation processes comply with data privacy regulations like GDPR and CCPA. This will require businesses to take a proactive approach to data privacy and security, including implementing secure data storage and processing practices.
#7. Continued Growth of Social Media Marketing
Social media has become an essential part of most businesses marketing strategies, and this trend is set to continue in 2023. Social media platforms provide businesses with a powerful tool for engaging with their customers and delivering targeted messages. With the help of marketing automation, businesses can easily manage their social media campaigns and optimize their results.
#8. Increased Use of Influencer Marketing
Influencer marketing has become increasingly popular in recent years, and this trend is set to continue in 2023. By partnering with influencers, businesses can reach new audiences and promote their products and services in a more authentic and engaging way. With the help of machine learning and marketing automation, businesses can easily manage their influencer campaigns and track their results.
#9. More Interactive Content
Interactive content is becoming more popular, and this trend is set to continue in 2023. Interactive content, such as quizzes, polls, and surveys, can help businesses engage with their customers and provide them with a more personalized experience. With the help of marketing automation, businesses can easily create and deliver interactive content to their customers.
#10. Increased Importance of Video Marketing
Video marketing has become increasingly popular in recent years, and this trend is set to continue in 2023. Videos are a powerful tool for engaging with customers and delivering targeted messages. With the help of marketing automation, businesses can easily manage their video marketing campaigns and track their results.
Switching to Marketing Automation Already?
Marketing automation is a powerful tool for businesses looking to engage with their customers and optimize their marketing campaigns. By utilizing the latest trends in marketing automation, businesses can create personalized, targeted campaigns that resonate with their customers and drive results.
At Wigzo.com, we are committed to providing our clients with the latest and most effective marketing automation tools. Our platform offers a range of features, such as personalized messaging, behavior analytics, and AI-powered chatbots, that enable businesses to automate their marketing efforts and engage with their customers more effectively.
Contact us today to learn more about how Wigzo can help you take your D2C marketing automation to the next level.